Open Letter to the Patriot Organization
Dear Robert, Bill and Scott,
First I wish to thank you for turning the Patriots into a 1st class NFL franchise. What you have done with this organization is nothing short of remarkable. I can't thank you enough for giving me some of the most thrilling moments I have ever witnessed in New England sports history. But you are not perfect. No person or organization ever is. They can always find ways to improve, that's what keeps great organizations great.
Let's take communication for instance. As a season ticket holder I don't think it's too much to ask to be kept informed of what is happening with the team. I am not talking about intricate details but at least a very general communication about what the team is doing and why. I understand that players come and go but don't always understand why. Players that have given their heart and soul to your organization and still can perform at a high level. Or maybe they can't. But I don't know this because the shroud of secrecy that permeates your organization does not allow for any level of explanation. That doesn't mean I don't trust your decisions, you certainly have earned respect for what you have accomplished in the past 4 years. But even a small amount of information would be welcomed.
I happily pay the highest ticket prices in the NFL as well as the highest parking fees. I do this because the Patriots are one of the best sources of entertainment in the area. But don't forget that I, and many millions of fans like me, allow your football team to flourish financially. The fans allow the equity in your franchise to grow from a 140 million dollar investment to a worth of nearly 1 billion dollars. The fans allow grown men that play a game to become millionaires. The fans, all of us, are the people that butter your bread. We deserve to be kept informed and be given at least a high level of explanation as to why the team is losing such remarkable players with no apparent concern from your organization. Is that too much to ask for our unwavering support ?
When I take my automobile into the dealer for servicing, I am presented with an explanation of what was done for the money I paid. They tell me what was wrong, what needed scheduled maintenance, what parts had to be replaced and why. This is how every business behaves. It's called keeping the customer satisfied. I don't care if they are rated as the best service department in the entire country, if they don't explain the repairs fully and to my satisfaction, they not only would hear my complaint but they would expect it. I keep hearing that sports is now a "business", so let me ask you this....what makes the Patriots so special that they should be the only business that does not feel it necessary to meet the needs of it's customers ? If you want to be a "business" then start acting like one when it comes to customer service.
Whether accurate or not, the New England Patriots seem to be cultivating a reputation for being cold and calculating. This bothers me because I believe that will hurt the organization in the long term. Free agents will see that perception and will chose to play elsewhere. Some fans are wondering if this has started to take place. This may not even be true but if that perception continues to evolve then it might as well be true because the impact will be the same. Communciation can go a long way to keep a negative perception from taking hold. I don't want the Patriots to have that perception and I hope it's not really true. But again we, the fans, have no way of knowing because the lines of communication between the organization and the fans is nearly non-existent.
I am not a bandwagon fan. I have supported the team for 30 years. Attending games in Harvard Stadium, Fenway Park, Schafer/Sullivan Stadium and now Gillette. I watched and supported the team when they were one of the laughingstocks of the NFL. I had to suffer through horrible head coaches and horrible ownership. You have righted the ship in a big way. But there is one thing you could learn from the "lovable losers" of yore. The Patriots and their fans are not just a "business", they are, in essence, a family. You all know the passion that New England sports fans have. It's more than just a game. There are people that remember points in their lives as they relate to thrilling moments in New England sports history. Every knows where they were when the Patriots made the NFL playoffs for the first time, when the ball rolled through Buckner's legs, when Bobby Orr scored the goal that won the Stanley Cup, when Larry Bird and the Celtics beat the Lakers in the NBA Finals, when the Red Sox finally ended the curse. It's not just a game to a lot of people and it's certainly not just a "business". When some of our favorite sports legends are allowed to leave without as much as the perceived batting of an eye by the team, there needs to be an explanation.
We, the fans of the New England Patriots deserve to know. We shower you with our hard earned money and give you our much needed leisure time. You need to treat us like you care about us. If there is a plan, let us know. If there is a business model, let us know. But most of all....let us know something....anything. Don't just become hear no evil, speak no evil and see no evil. Communicate with us on a high level at the very least. Because we, as fans of the New England Patriots, deserve nothing less.
Sincerely,
GJA - season ticket holder, Enfield, Connecticut