The goal is 550-600 RUSHING attempts. I think people are missing what is going on in the desert.
All teams would like to run that much. Problem is when you are losing, you tend to throw the ball right? Show me a losing team that runs that much and I'll show you a surprised person. Maybe you think it will be turned around in a year, I'm not a believer in that. That line is BAD.
Since this is a Walker PS thread I'll be brief, but consider . . .2003 Steelers 3.34 ypc (last in the league), 446 rushing attempts, 533 passing attempts without Whisenhunt.
2004 Steelers 3.99 ypc, 618 rushing attempts, 358 passing attempts with Whisenhunt
Now, I certainly am not saying the Cardinals have anywhere near as good a defense as the Steelers did, nor do I think the Cardinals will come anywhere near the 15 wins Pittsburgh had. But the Steelers line did not do much to help run the ball either. The Steelers were 6-10 and made huge steps. Last year's Cardinals were 5-11.
When it's all said and done after the season it may be clear that the 07 and 05 Cardinals teams did not have all that much in common. Just like the 02 and 04 Steelers don't resemble each other now either (when Ward and Burress were ranked 3rd and 8th). But that's why they play the games.