I think you guys are really underestimating Jordan's receiving skills and their utilization in the offense. This guy has great hands and will be the recepient of a lot of dump offs and screens in this neo-Coryell offense... see Thomas Jones last year.
Assuming a full season played, I think Jordan easily catches 40+ balls. Easily.
275 carries 1265 yds 8 TD
53 receptions 425 yds 2 TD
And he breaks the elite 10 RBs this year for the first of several appearances.
I am skeptical about Jordan as a receiver this year, so I looked up Norv's history. Here are the receptions for the feature RB in Turner's offenses as HC and OC:1991 - DAL - Smith 49/258/1 (5.3 ypr)
1992 - DAL - Smith 59/335/1 (5.7 ypr)
1993 - DAL - Smith 57/414/1 (7.3 ypr)
1994 - WAS - No feature back (Ervins led with 185 carries); Ervins had 51/293/1 (5.7 ypr)
1995 - WAS - Allen 31/232/1 (7.5 ypr)
1996 - WAS - Allen 32/194/0 (6.1 ypr)
1997 - WAS - Allen 20/172/1 (8.6 ypr) in 10 games; scales to 32/275/2
1998 - WAS - Allen 17/128/0 (7.5 ypr) in 10 games; scales to 27/205/0
1999 - WAS - Davis 23/111/0 (4.8 ypr)
2000 - WAS - Davis 33/313/0 (9.5 ypr)
2001 - SD - Tomlinson 59/367/0 (6.2 ypr)
2002 - MIA - Williams 47/363/1 (7.7 ypr)
2003 - MIA - Williams 50/351/1 (7.0 ypr)
2004 - OAK - No feature back (Zereoue led with 112 carries); Zereoue had 39/284/0 (7.3 ypr)
His primary backs averaged 40.5 receptions per season at 6.7 ypr, with 8 TDs in 14 seasons. So the average has been roughly 41/272/1.
But the average is deceptive. Emmitt, Tomlinson, and Ricky Williams were all very good receiving backs under Norv, averaging 53.5 receptions and scoring 5 of those TDs in 8 seasons. His other primary backs were not particularly good receivers, averaging 30.75 receptions per season and scoring only 3 TDs in 8 seasons.
What does this mean for Jordan? Well, for one thing, none of Turner's other teams had a receiver like Moss or a passing game like Oakland is expected to have this season. In fact, of the 6 seasons identified as good for his RBs' receiving totals above, all occurred when their teams had average or below average passing games.
I see two relevant questions here that will help to project Jordan as a receiver this year.
1. Will Oakland have a good passing game independent of its RBs? I think the answer is yes, and historically on Turner's teams that doesn't lead to high receiving numbers for his feature RB.
2. Is Jordan more similar to Tomlinson, Smith, and Williams or Allen, Davis, and Turner's other lead backs? IMO there is no way to justify putting Jordan in the former class at this point, so the answer has to be he is more similar to Allen & Davis. Which again doesn't bode well as a predictor for receiving performance.
Now, if he is going to get receptions at the expense of carries, I could possibly see that. Perhaps he could get 40-50 catches to go along with 220-240 carries. That actually makes some sense given how poor Oakland's defense is. I just can't see Jordan reaching 300+ touches.