I don't think it's a stretch at all to see Gates with 80 receptions, I don't have him projected for that, but it's not a stretch. Also, just because they're moving him around doesn't mean they'll increase his targets...targets are the main concern here as it relates to Jackson's opportunity.
I know I sound like a broken record, but that's obviously my issue with Jackson. I just don't see him getting the targets necessary to hit some of these projections. Using McCardell as a benchmark is not valid in my eyes because he attained his stats with a different QB and HC. Personally, I think the guy can play. I'll be watching him in pre-season to see how he is utilized, but today, I don't see him catching more than 55 passes. That's double what he did last year, too.
Not only will Jackson's targets significantly increase (he's WR1 heading into '07 while he was WR3 at this point last offseason), I expect Charger WR targets to increase as a whole as well based on a couple of factors:1 - San Diego won't go 14-2, and they'll likely be playing from behind or in more closely contested games which require less ball control and more aggressive offensive play calling late in games.
2 - the leash is completely off of Philip Rivers. You won't see any more games of 11 total attempts (like Week 1 of '06) or 22 total attempts (when Cam Cameron put the shackles on Rivers and cost San Diego the Baltimore game). Not only should Rivers' total pass attempts increase, I'd surmise that Charger WRs will see a disproportionate increase in their targets compared to TEs and RBs. Reason being, Rivers should have far more confidence as a second year starter and will be looking for more "big plays" this season than last year. That being said, my somewhat conservative projection for VJax reflects my earlier contention that Rivers is VJax's biggest obstacle for big success; Rivers will still take what the defense gives him more often than not despite being more experienced and having a stronger comfort level.
That may be all well and good, but Norv Turner has a long history which paints a pretty clear picture. He believes in running the ball effectively and throwing off play action once you've established a running attack. In Turner's history as both an OC and head coach, his teams have varied greatly in their run/pass ratios...BUT, that's clearly born out of the team's ability to run the ball.When Turner's teams are able to run the ball, he simply doesn't call a lot of pass plays. This is fact.
In Turner's 16 seasons running NFL offenses, he has had a top-10 rushing offense FOUR times:
1992 Dallas -- 4th in rushing attempts, 12th in passing attempts [491]
1993 Dallas -- 6th in rushing attempts, 24th in passing attempts [475]
2002 Miami -- 1st in rushing attempts, 31st in passing attempts [455]
2003 Miami -- 8th in rushing attempts, 30th in passing attempts [450]
Average -- 467.75 passing attemptsCoincidentally, or not, the Chargers threw the ball 466 times last year. Unless you think Tomlinson and the Chargers ground game are going to cease being one of the league's best, there is no logical reason to think Rivers is going to attempt many more passes.
It's illogical to think that Norv Turner will throw the ball more with Philip Rivers than Jay Fiedler, Ray Lucas, and Brian Griese?
LOL...Troy Aikman doesn't count?The Chargers had the #1 scoring offense and the #7 yardage offense in the NFL last year. Do you honestly think they're going to increase the total number of offensive snaps they take? Not very likely. Which means every extra pass attempt for Rivers is one less carry for LT.
Jason -In the Philip Rivers spotlight I already pointed out that IMO the San Diego team and particularly offense seems reasonably similar to the Cowboys offense for which Norv was the OC (1991-1993). Those Cowboys teams averaged 489 passing attempts.
Also, Norv was brought in to maintain offensive continuity. In the 3 years prior to last season, the Chargers averaged 500 passing attempts.
These were reasons that led me to project 490 passing attempts for Rivers this year. Further, I projected that he will improve his completion percentage from 61.7% to 64%, which will yield 314 completions.
So, how might those be split up? I'd estimate the following:
TEs - 90 (last year: Gates 71, Manumaleuna 14)
RBs - 75 (last year: Tomlinson 56, Neal 17, Turner 3)
That leaves 149 for the WRs. I'd look for something like this:
Jackson 57 (last year 36)
Parker 45 (lastyear 48)
Floyd 32 (last year 15)
Davis 15
With respect to Jackson, I'd look for some regression in his ypr with more catches, perhaps to 15 ypr. As for TDs, I'm looking for 26 from Rivers... I'd look for 10 to the TEs (12 last year) and 2 to the RBs (3 last year), leaving 14 for the WRs... and I'd break that down as something like this:
Jackson 7
Parker 1
Floyd 5
Davis 1
That leaves me with 57/855/7 for Jackson.
I'd love some of the Chargers homers in particular to critique this breakdown.
ETA: I'm not sure that Floyd and Davis won't flip flop or more equitably share their projected combined numbers above... but I am assuming Jackson is the #1 and Parker is the second most targeted WR as a reliable possession guy.