Browns need to win the SB in the next two years. After that, the loss of draft capital is going to start being felt.
I know everyone gets so concerned about "draft capital" and how valuable draft picks are. I already posted first round picks for CLE over the years, but let's did a little deeper. Here are all the Browns draft picks that were in the Top 100 since 2011. That's 45 players. The last two columns are the number of Pro Bowl selections and years as a starter on the Browns.
Year Pick Name Pos PB Starter
2021 26 Greg Newsome DB 0 0
2021 52 Owusu-Koramoah LB 0 0
2021 91 A Schwartz WR 0 0
2020 10 Jedrick Wills T 0 2
2020 44 Grant Delpit DB 0 0
2020 88 Jordan Elliott DT 0 0
2020 97 Jacob Phillips LB 0 0
2019 46 Greedy Williams DB 0 1
2019 80 Sione Takitaki LB 0 1
2018 1 Baker Mayfield QB 0 4
2018 4 Denzel Ward DB 2 4
2018 33 Austin Corbett C 0 3
2018 35 Nick Chubb RB 3 4
2018 67 Chad Thomas DE 0 0
2017 1 Myles Garrett DE 3 5
2017 25 Jabrill Peppers DB 0 2
2017 29 David Njoku TE 0 2
2017 52 DeShone Kizer QB 0 1
2017 65 Larry Ogunjobi DT 0 3
2016 15 Corey Coleman WR 0 2
2016 32 Emmanuel Ogbah DE 0 3
2016 65 Carl Nassib DE 0 1
2016 76 Shon Coleman T 0 1
2016 93 Cody Kessler QB 0 1
2016 95 Xavier Cooper DT 0 0
2016 99 Joe Schobert LB 1 3
2015 12 Danny Shelton DT 0 3
2015 19 Cameron Erving C 0 1
2015 51 Nate Orchard DE 0 1
2015 77 Duke Johnson RB 0 0
2014 8 Justin Gilbert DB 0 0
2014 22 Johnny Manziel QB 0 0
2014 35 Joel Bitonio G 4 7
2014 71 Chris Kirksey LB 0 2
2014 94 Terrance West RB 0 2
2013 6 B Mingo DE 0 1
2013 68 Leon McFadden DB 0 0
2012 3 T Richardson RB 0 1
2012 22 Brandon Weeden QB 0 1
2012 37 Mitch Schwartz T 0 4
2012 87 John Hughes DT 0 0
2012 100 Travis Benjamin WR 0 1
2011 21 Phil Taylor DT 0 2
2011 37 Jabaal Sheard DE 0 3
2011 59 Greg Little WR 0 3
Of all those picks, only 3 players made it to a second contract. Only 4 players really went on to be very productive (Garrett, Ward, Chubb, and Bitonio). Even if we leave out how valuable a franchise QB is not even in his prime, but even if the Browns kept all their picks, the huge probability is they would not have developed into much. Draft picks are essentially lottery tickets. The point in trading multiple future picks for an established player is you know what to expect from the established player.
Sure, Watson may not play as well as he did in HOU. He may get suspended. He may have another off-field incident. But in today's game, teams need at least a Top 10 QB if they expect to win consistently. At some point, all the money CLE is paying Watson will become an issue. That's should be a bigger concern than giving up draft picks. Unless the Browns used those picks and found a franchise QB, they would have needed to hit on all three first round picks to come close to what a franchise QB brings in value.