We can see what the NFL thinks, they told us.
Look at the schedule and ask what the NFL was thinking when they scheduled nationally televised games for the Cleveland Browns this year.
The NFL puts the teams that they want to highlight for the season on prime time.
The only team with less nationally televised games than Cleveland for the 2022 season is Detroit. We can figure out why the Lions are not spotlighted by the league, and we can also figure out why the NFL isn't spotlighting the Browns.
The NFL is all about maximizing their product which is not the talent on the field, it is the AUDIENCE who they sell to advertisers and who buy tickets/products.
The league sent a loud message that they want to keep the Browns out of the national spotlight this season and it isn't too difficult to figure out why.