This is a tough question for me to answer because I juggle a few different types of accounts - and each of those is structured with different goals and time frames.
Perhaps the one that is most represented by the "average" person would be my wife's retirement account. It is conservative. And right now is invested $IEF and Cash. My life is easier leaning to the extreme side of caution with her $.
You asking me a tough question because my nature is bearish. For whatever reason I can understand action inside a bear trend more than a bull trend. But with that said - I DO believe that there will be a hard bounce to decently higher levels that we're sitting at right now. Again reading the tea leaves...I'd say a bounce towards $SPY $260-$275. But that's a moving target and everyday the market falls that resistance level falls with it. I'm not saying the bounce starts here either. Just we're due for a bounce sometime. If you go back to the last 2 bear markets:
2000:
- Oct 2000 $SPY High at $153
- Dec 2000 $SPY Low @ $125
- Jan 2001 $SPY to Resistance High @ $138
- Oct 2002 $SPY Bear Mkt Low $77
2007
- Oct 2007 $SPY High @ $158
- Jan 2008 $SPY Low @ $126
- May 2008 $SPY to Resisiance High @ $144
- March 2009 $SPY Bear Mkt Low $67
So even if we are in a bear market or soon to be bear market- I believe there is a good chance to exit at the resistance high sometime in the future...and it's likely that high will be higher from here ($260-$275)
Where I think people fail is they would do the following:
- Liquidate their portfolio on a day like today. Lets say at $SPY $243.
- Whew
- See the market rebound to $SPY $275 in the next 2 months - while confirming the LT Trend flip from bear to bull.
- Feeling like an idiot - Re-enter at $SPY $275 - because of no strategy for identifying support/resistance/trend
- Then have the market drop and confirm a long term bear
- Hold all the down because they're not going to be an idiot this time
- Pain all the way to $SPY $210 in Oct 2019
- Liquidate their portfolio because they are DONE!
- Bear Trend ends
- Enter market again in 2021 with $SPY $300.
That's why I was suggesting that a portion of this thread be used to develop plans that are thought through to navigate rough sailing.
Your plan is different than mine. Hell because I have different accounts - my plan is different (slightly) for all of them.
But let's say part of your plan would be to buy $AAPL. Where should we buy that? Why buy it there? Show the work...work the plan. It's perhaps harder. It's definitely less emotional. There's no easy answers here.