AMZN reports Thursday and has had a helluva a run up the last month. I can't help but think that all of the good news is baked into the stock price already. Really tempted to short it.
ETA
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I hope you have been well GB
I'm great. Thanks for asking but lurking here mostly these days. I'm involved in a new project working in partnership with a non-profit - but it's a long story best saved for another time.
In regards to $AMZN. I can only tell you what you already know - that $AMZN is in a bullish trend. To me it doesn't look like a stock that has topped and about to roll over either. Earnings do seem to create gaps (both up and down). If it were to gap down (I'm not saying it will) but a logical spot of support would be $445-->$420-->$400. I kind of think if these levels were breeched, it would present a buy opportunity once the ST selling has occured, and I think within a month or two the gap back to $490 would get filled.
ST - the market looks like we might see some more selling over the next few days...but
The $SPY is holding above the 8 Month MA - which is a pretty good general indicator for determining bull/bear markets. A July close below $208 would put the bull mkt in jeopardy...but right now we're ok, though the "engine" seems to sputter every couple of weeks. Like a lot of things - many stocks look expensive...but the trend is the trend until it isn't.
To sum it up:
The LT trend of $AMZN is up.
If AMZN gaps down support is at $445-$420-$400
If AMZN gaps down and those levels of support are hit - AND the ST general market is trending down - I would wait for the general selling to subside (might take a few days maybe a few weeks) and then look to buy AMZN with a goal of $490+ over the coming months.
Options might be the best way to play for ST gain, but I would wait until after earning so that the IV (implied volatility) gets deflated.
**If AMZN gaps up - there is no specific upside target - just up.