JGalligan
Footballguy
While researching further into the target information I had acquired with the Game Log Dominator (best thing since the forward pass I tell ya -- thank you Doug Drinen!), a light bulb went off in my head. Most of the information, while sure to be interesting and fun to read, wouldn’t be very beneficial to the common fantasy owner. The hardcore, statistic-loving kind? Absolutely. The average, make-that-simple-please kind? Not so much.
Keeping in mind that the majority of drafts would be taking place within the next week or so, I began to Scooby-Doo the pages of target statistics in hopes of uncovering some valuable nuggets for those who had yet to field a team(s).
Since I’ve decided it would be best to just keep this write-up strictly on the Forums and website and not throughout the vast internet-verse, you’ll likely be the only person at your draft with the following information. Especially since my website only gets on average, 2 unique visitors per day and even then, most of the time those people are only concerned with selling me percocet and toasters with broken English. So you should be good if your league-mates don’t frequent the Shark Pool.
Now that I’ve gotten your hopes up, I’m going to shoot them back down. Sorry. This whole thing isn’t going to win you your league title (although this will) all by itself. However, I am a strong subscriber to the belief that the more information you soak in, acquire and have with you at the draft, the better your chance of acing it. That especially applies to the obscure, not-set-in-stone stats that aren’t too popular or common.
It’s simple. Is it you vs. Joe Public in your league? You’ll be coming armed with all the info that comes with a FBG subscription, all of the necessary stats and a firm grasp on some out-of-the box ones (e.g.: Quality Starts, WR Data Conglomerations, Hidden Talent -- all of which are excellent by the way). Mr. Public will probably be coming with a crisp, $8.99 magazine that he chose from the crop because Adrian Peterson was on the cover. It’s also likely he’s not concerned with his lack of studying because he just “knows football”. Yeah, okay. Color me stupid, but I’d say you’d have the upper hand there. Especially if you generously invest in a 24-pack of beer and a liter of whiskey for everyone at your draft party.
Think about it. Let’s say, you had some random quiz on the geography of Antarctica. Let’s also pretend that you knew when this quiz was, had a decent amount of time to study for it and should you get an A, would potentially win $1,000. Wouldn’t you be going to town absorbing everything possible about Antarctica? Not just, hey it’s cold and snowy, but things like the animals that live there, the average temperatures, how to spell it correctly etcetera? Hopefully that made sense. Regardless, I’ll stop hard selling you on obscure fantasy football strategies now.
Anyway, back to the topic. I ended up calculating and learning the inner-workings of a spreadsheet while tallying up what can essentially just be called “Fantasy Points Per Target.” As with my previous targets post, I’m sure something has been done with this in the past, but I’ve completely invented my own system for it. For better or worse. Hopefully not worse.
Unfortunately, there’s no rookies included in this. I wanted to include them, but found the lack of NFL statistics to compare with anything quite difficult to overcome. I may sound like I’m good with math, but I’m probably still at a tenth grade level. Tenth grade was around the time that I realized the benefits of substituting math class with gym class instead. Good times.
To the best of my knowledge and research, everyone on the following lists are still active. They all played to some extent last year and will have the opportunity to get some more time this year. Honestly, I hadn’t even heard of some of the people on the lists. But with the help of Pro Football Reference, The Game Log Dominator and ESPN (to see who changed teams), I managed to eliminate everyone who had either been run out of the league due to lack of talent or retired. There may be a player or two on one of the lists who does not belong. So if you find one, just leave a reply that references the player and I’ll fix it.
After looking at the overall list (ranked by fantasy point(s) per target from 2002-2007), five things stood out to me:
The top of the list was skewered with younger players who had a high Fpts/Tg due to a small sampling of quality games.
It may be worth the effort to factor out TD’s and make both a Fpts/Tg and TD/Tg statistic.
The overall Fpts/Tg didn’t give an accurate depiction of what a players value would be this year. Some type of year-by-year profile would be necessary.
The entire list needed to be broken up in some way.
I definitely needed to start using spreadsheets more often.I ended up splitting the overall list into two. One for the players with more than 140 targets since 2002 and one for those with less. Before I present the first list, I want to quickly give my interpretation of Fpts/Tg.
Fpts/G is good and all but just like receptions, it doesn’t tell the entire story. Targets help us gauge how often a player was targeted in a particular game or season. We can then factor in what the cause of the receptions/targets gap is -- whether it was a penalty, a poor pass or just some plain old butterfingers. It’s a way of sharpening what we try and see in the crystal ball that is predictions, projections and potential.
Now apply that to Fpts/Tg. It combines potential and production, just like Rec/Tg does. In addition however, it also can give you a way to apply all of that information to your fantasy team. Sure it’s not a concrete statistic by any means, but it does help give a clearer picture on how a particular player converts his targets into points for your squad.
As I said before, I may have to factor out TD fantasy points and have them stand alone as a TD/Tg type stat. If your still reading this and have some semblance of an idea as to what I’m talking about, your feedback would be most appreciated.
Enough small-talk. Since I know people don’t tend to enjoy reading mini-novels while at their computer, I’m breaking this bad boy into two parts.
This and what follows is Part One. This one will deal with the 140+ ‘02-’07 targets list. Part Two will deal with the < 140 ‘02-‘07 targets list. It will probably be done sometime tomorrow, if anyone actually cares. It’s not too complicated, right?
As always, enjoy and feel free to roast me in the replies!
NOTE: In order to view the list neatly and easily then you'll just have to click on the link below. It's a lot easier to read it that way then what I tried to do before.. http://1.bp.blogspot.com/_BGLpMygDmwY/SLGK...gMORE140Trg.JPG
Before we get to the year by year player breakdowns, here’s some overall observations of the list:
For the most part, the list is pretty solid. Which makes sense. You aren’t going to get 140 targets in the NFL and be a question mark.
If Chris Henry can get his act together, he could be the heir to the Ocho-Cinco/Houshmandzadeh throne. The kid is just plain talented.
Good thing the Chiefs have Dwayne Bowe, because they don’t have anybody after him. They were the only team not to have at least one WR representative in the preceding list.
The Miami Dolphins don’t fare much better. They’re second to last with only one WR on the list currently on the roster.
Four teams are tied for the most, with five players on their active roster. They’re the Jacksonville Jaguars, Denver Broncos, Carolina Panthers, and St. Louis Rams in no particular order.
All four teams with five players on the list have a WR corps that is generally regarded as middle-of-the-pack. It can’t hurt to have that many veterans, though.
The top two players on the list, Chris Henry and Devery Henderson, are perennial under-achievers. But they’re also big-time playmakers when on their A game. Both unfortunately have major question marks heading into 2008.
Patrick Crayton and Santonio Holmes are believed to be primed for more targets this year. Neither are sleepers, but could one or both make the leap to elite WR status?Some yearly player breakdowns (since 2005):
Devery Henderson
2005: 14 games, 50 targets, 3.6 Tg/G, 52 Fpts, 1.0 Fpts/Tg
2006: 13 games, 55 targets, 4.2 Tg/G, 111 Fpts, 2.0 Fpts/Tg
2007: 16 games, 42 targets, 2.6 Tg/G, 60 Fpts, 1.4 Fpts/Tg
Devery Henderson has talent. There’s no denying that. Although the fact that he drops just as many passes as he catches has been and still is a cause for concern. It’s to be expected of rookies if they had the problem in college, but it definitely should be cleared up before the WR’s fourth year. On the bright side, Henderson makes an enticing option for Orville Redenbacher’s 2009 ad campaign.
Team changes: The addition of Jeremy Shockey and emergence of Robert Meachem has not helped Henderson’s case for more playing time. If he can clear up the drop problem though, he has all the tools to be a great compliment to Marques Colston.
Targets - Up or Down in 2008: Down (38-40)
Fpts/Tg - Up or Down in 2008: Down (0.8)
Chris Henry
2005: 14 games, 50 targets, 3.6 Tg/G, 78 Fpts, 1.6 Fpts/Tg
2006: 13 games, 75 targets, 5.8 Tg/G, 114 Fpts, 1.5 Fpts/Tg
2007: 8 games, 38 targets, 4.8 Tg/G, 46 Fpts, 1.2 Fpts/Tg
Like Henderson, Chris Henry has talent and there’s no way around it. Unlike Henderson, Henry’s issues lie off the field. After being released by the Bengals and then re-signed, Henry appeared ready to put his off-the-field problems behind him. Although one should take anything someone says to the media in such a situation with a grain of salt. Henry can put up the numbers, but he needs to start acting his age.
Team changes: Although the pair of rookie WR’s the Bengals drafted have looked promising, Henry is the clear WR3 on the team. With more options, he may not get as many looks until everyone is reminded of what he can do after an 82 yard catch and run TD.
Targets - Up or Down in 2008: Up (50-55)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Randy Moss
2005: 16 games, 124 targets, 7.8 Tg/G, 148 Fpts, 1.2 Fpts/Tg
2006: 13 games, 97 targets, 7.5 Tg/G, 73 Fpts, 0.8 Fpts/Tg
2007: 16 games, 159 targets, 9.9 Tg/G, 287 Fpts, 1.8 Fpts/Tg
After Moss’ historic 2007 campaign, I think it’s safe to say that we’ll likely never see anyone top 2.0 Fpts/Tg after starting all 16 games in a season. He’s still the number one receiver and he still has Tom Brady throwing to him. Normally, I wouldn’t have even highlighted Moss since it’s hard to expound upon a sure thing, but I think the 1.8 Fpts/Tg will become the benchmark for years to come.
Team changes: The only thing that will effect Moss’ targets is if the team comes out the gate rushing more in 2008. Even then, he’s still going to be the go-to guy on offense.
Targets - Up or Down in 2008: Down (145-150)
Fpts/Tg - Up or Down in 2008: Down (1.6)
Terrell Owens
2005: 7 games, 92 targets, 13.1 Tg/G, 112 Fpts, 1.2 Fpts/Tg
2006: 16 games, 151 targets, 9.4 Tg/G, 196 Fpts, 1.3 Fpts/Tg
2007: 15 games, 141 targets, 9.4 Tg/G, 225 Fpts, 1.6 Fpts/Tg
The only thing that can appear to stop Terrell Owens production is if he starts a locker room coup and gets sent packing to another team. Even in an “off-year” in 2006, T.O. was still one of the top WR‘s in the NFL. It can only get better as his rapport with Tony Romo strengthens. Although it may already have strengthened to the limit since T.O. now cries for the both of them following tough playoff losses.
Team changes: They’ve got Felix Jones and Patrick Crayton may have an increased role, but to think it will effect Owens’ targets that much is pure insanity. Barring the Cowboys acquiring Randy Moss, there’s not too much to worry about.
Targets - Up or Down in 2008: Down (130-135)
Fpts/Tg - Up or Down in 2008: Same (1.6)
Lee Evans
2005: 16 games, 92 targets, 5.8 Tg/G, 119 Fpts, 1.3 Fpts/Tg
2006: 16 games, 137 targets, 8.6 Tg/G, 176 Fpts, 1.3 Fpts/Tg
2007: 16 games, 113 targets, 7.1 Tg/G, 114 Fpts, 1.0 Fpts/Tg
Evans fell back to earth in 2007 after a breakout 2006. Although he got off to a slow start last year, Evans now finds himself with a competent QB who appears to realize the importance of getting him the ball in Trent Edwards.
Team changes: The Bills drafted highly-touted rookie James Hardy in the 2008 NFL Draft. It’s not that much of a concern and might even help get some attention off of Evans. Before Hardy, there wasn’t much on the receiving side of things to take the defenses attention away from him.
Targets - Up or Down in 2008: Up (125-130)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Patrick Crayton
2005: 11 games, 35 targets, 3.2 Tg/G, 46 Fpts, 1.3 Fpts/Tg
2006: 16 games, 48 targets, 3.0 Tg/G, 75 Fpts, 1.6 Fpts/Tg
2007: 15 games, 81 targets, 5.4 Tg/G, 110 Fpts, 1.4 Fpts/Tg
Crayton has improved each year over the past three years and is now the clear WR2 on the team. Although you can make a case that he’s a WR3 and Jason Witten is the WR2/TE1, the fact that he’s on such a prolific offense can only help matters. Unless a new trend emerges where defenses focus solely on shutting down the WR2/3 on an offense with top-notch talent everywhere else, don’t expect Crayton to regress anytime soon.
Team changes: The Cowboys have added Felix Jones as the new compliment to Marion Barber, and now officially have become the token, most often used Madden team for scumbags worldwide.
Targets - Up or Down in 2008: Up (95-100)
Fpts/Tg - Up or Down in 2008: Up (1.6)
Santonio Holmes
2005: N/A
2006: 16 games, 86 targets, 5.4 Tg/G, 99 Fpts, 1.2 Fpts/Tg
2007: 13 games, 85 targets, 6.5 Tg/G, 143 Fpts, 1.7 Fpts/Tg
Although Hines Ward isn’t going anywhere anytime soon, Holmes youth and talent have officially shoved him into the WR1 spot. Holmes and Roethlisberger flashed brilliance last year in many games and will only get better the more they play together. Also, expect a lot more targets for Holmes in 2008.
Team changes: The Steelers added talented rookies Limas Sweed and Rashard Mendenhall to an already potent offense. With so many other places for the defense to focus on, Holmes will have many coordinators regretting taking the attention off of him.
Targets - Up or Down in 2008: Up (110-115)
Fpts/Tg - Up or Down in 2008: Down (1.5)
Reggie Wayne
2005: 16 games, 122 targets, 7.6 Tg/G, 135 Fpts, 1.1 Fpts/Tg
2006: 16 games, 137 targets, 8.6 Tg/G, 185 Fpts, 1.4 Fpts/Tg
2007: 16 games, 156 targets, 9.8 Tg/G, 208 Fpts, 1.3 Fpts/Tg
Wayne has gotten more and more targets the past three years in what was a slow but steady, unspoken shift towards Marvin Harrisons WR1 slot. There are questions about Peyton Manning’s health and even if Jim Sorgi ends up playing a bit, he’ll likely find himself targeting one of the best WR’s in the NFL quite often.
Team changes: Nothing really that would effect Wayne, but if the possibly overblown Marvin Harrison doom sayers are correct, Wayne would obviously benefit. However it will be interesting to see, after impressive performances last year, just how much he can remain at the same level without one of the best WR’s in NFL history lining up opposite him. So it could also decrement him. We'll have to wait and see..
Targets - Up or Down in 2008: Up (160-165)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Santana Moss
2005: 16 games, 134 targets, 8.4 Tg/G, 201 Fpts, 1.5 Fpts/Tg
2006: 14 games, 101 targets, 7.2 Tg/G, 123 Fpts, 1.2 Fpts/Tg
2007: 14 games, 115 targets, 8.2 Tg/G, 97 Fpts, 0.8 Fpts/Tg
Although Moss’ fantasy point production has seen a notable decline the past three years, the installation of Jim Zorn’s West Coast Offense can only hope to improve them. The team is going to throw more and likely throw more in the red zone. Both will be good things for Moss’ numbers.
Team changes: The Redskins took two WR’s and a TE in the second round of the 2008 Draft. All three will likely go through an adjustment period and Moss’ status on the offense remains unchanged.
Targets - Up or Down in 2008: Up (125-130)
Fpts/Tg - Up or Down in 2008: Up (1.2)
Torry Holt
2005: 14 games, 163 targets, 11.6 Tg/G, 186 Fpts, 1.1 Fpts/Tg
2006: 16 games, 179 targets, 11.2 Tg/G, 177 Fpts, 1.0 Fpts/Tg
2007: 16 games, 149 targets, 9.3 Tg/G, 159 Fpts, 1.1 Fpts/Tg
Although Holt’s production has decreased over the past few years, 2007 can be blamed on the offensive line injuries. Optimism for Holt’s situation isn’t too far-fetched, especially since Isaac Bruce’s departure will give Holt even more targets. The only key is Marc Bulger’s health. As long as he is healthy, Holt will be just fine.
Team changes: Not too much to detail, but Stephen Jackson recently ended his holdout. They won’t be the high-powered Rams offense of yore, but Holt and Jackson are elite players at their respective positions.
Targets - Up or Down in 2008: Up (160-165)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Keeping in mind that the majority of drafts would be taking place within the next week or so, I began to Scooby-Doo the pages of target statistics in hopes of uncovering some valuable nuggets for those who had yet to field a team(s).
Since I’ve decided it would be best to just keep this write-up strictly on the Forums and website and not throughout the vast internet-verse, you’ll likely be the only person at your draft with the following information. Especially since my website only gets on average, 2 unique visitors per day and even then, most of the time those people are only concerned with selling me percocet and toasters with broken English. So you should be good if your league-mates don’t frequent the Shark Pool.
Now that I’ve gotten your hopes up, I’m going to shoot them back down. Sorry. This whole thing isn’t going to win you your league title (although this will) all by itself. However, I am a strong subscriber to the belief that the more information you soak in, acquire and have with you at the draft, the better your chance of acing it. That especially applies to the obscure, not-set-in-stone stats that aren’t too popular or common.
It’s simple. Is it you vs. Joe Public in your league? You’ll be coming armed with all the info that comes with a FBG subscription, all of the necessary stats and a firm grasp on some out-of-the box ones (e.g.: Quality Starts, WR Data Conglomerations, Hidden Talent -- all of which are excellent by the way). Mr. Public will probably be coming with a crisp, $8.99 magazine that he chose from the crop because Adrian Peterson was on the cover. It’s also likely he’s not concerned with his lack of studying because he just “knows football”. Yeah, okay. Color me stupid, but I’d say you’d have the upper hand there. Especially if you generously invest in a 24-pack of beer and a liter of whiskey for everyone at your draft party.
Think about it. Let’s say, you had some random quiz on the geography of Antarctica. Let’s also pretend that you knew when this quiz was, had a decent amount of time to study for it and should you get an A, would potentially win $1,000. Wouldn’t you be going to town absorbing everything possible about Antarctica? Not just, hey it’s cold and snowy, but things like the animals that live there, the average temperatures, how to spell it correctly etcetera? Hopefully that made sense. Regardless, I’ll stop hard selling you on obscure fantasy football strategies now.
Anyway, back to the topic. I ended up calculating and learning the inner-workings of a spreadsheet while tallying up what can essentially just be called “Fantasy Points Per Target.” As with my previous targets post, I’m sure something has been done with this in the past, but I’ve completely invented my own system for it. For better or worse. Hopefully not worse.
Unfortunately, there’s no rookies included in this. I wanted to include them, but found the lack of NFL statistics to compare with anything quite difficult to overcome. I may sound like I’m good with math, but I’m probably still at a tenth grade level. Tenth grade was around the time that I realized the benefits of substituting math class with gym class instead. Good times.
To the best of my knowledge and research, everyone on the following lists are still active. They all played to some extent last year and will have the opportunity to get some more time this year. Honestly, I hadn’t even heard of some of the people on the lists. But with the help of Pro Football Reference, The Game Log Dominator and ESPN (to see who changed teams), I managed to eliminate everyone who had either been run out of the league due to lack of talent or retired. There may be a player or two on one of the lists who does not belong. So if you find one, just leave a reply that references the player and I’ll fix it.
After looking at the overall list (ranked by fantasy point(s) per target from 2002-2007), five things stood out to me:
The top of the list was skewered with younger players who had a high Fpts/Tg due to a small sampling of quality games.
It may be worth the effort to factor out TD’s and make both a Fpts/Tg and TD/Tg statistic.
The overall Fpts/Tg didn’t give an accurate depiction of what a players value would be this year. Some type of year-by-year profile would be necessary.
The entire list needed to be broken up in some way.
I definitely needed to start using spreadsheets more often.I ended up splitting the overall list into two. One for the players with more than 140 targets since 2002 and one for those with less. Before I present the first list, I want to quickly give my interpretation of Fpts/Tg.
Fpts/G is good and all but just like receptions, it doesn’t tell the entire story. Targets help us gauge how often a player was targeted in a particular game or season. We can then factor in what the cause of the receptions/targets gap is -- whether it was a penalty, a poor pass or just some plain old butterfingers. It’s a way of sharpening what we try and see in the crystal ball that is predictions, projections and potential.
Now apply that to Fpts/Tg. It combines potential and production, just like Rec/Tg does. In addition however, it also can give you a way to apply all of that information to your fantasy team. Sure it’s not a concrete statistic by any means, but it does help give a clearer picture on how a particular player converts his targets into points for your squad.
As I said before, I may have to factor out TD fantasy points and have them stand alone as a TD/Tg type stat. If your still reading this and have some semblance of an idea as to what I’m talking about, your feedback would be most appreciated.
Enough small-talk. Since I know people don’t tend to enjoy reading mini-novels while at their computer, I’m breaking this bad boy into two parts.
This and what follows is Part One. This one will deal with the 140+ ‘02-’07 targets list. Part Two will deal with the < 140 ‘02-‘07 targets list. It will probably be done sometime tomorrow, if anyone actually cares. It’s not too complicated, right?
As always, enjoy and feel free to roast me in the replies!
NOTE: In order to view the list neatly and easily then you'll just have to click on the link below. It's a lot easier to read it that way then what I tried to do before.. http://1.bp.blogspot.com/_BGLpMygDmwY/SLGK...gMORE140Trg.JPG
Before we get to the year by year player breakdowns, here’s some overall observations of the list:
For the most part, the list is pretty solid. Which makes sense. You aren’t going to get 140 targets in the NFL and be a question mark.
If Chris Henry can get his act together, he could be the heir to the Ocho-Cinco/Houshmandzadeh throne. The kid is just plain talented.
Good thing the Chiefs have Dwayne Bowe, because they don’t have anybody after him. They were the only team not to have at least one WR representative in the preceding list.
The Miami Dolphins don’t fare much better. They’re second to last with only one WR on the list currently on the roster.
Four teams are tied for the most, with five players on their active roster. They’re the Jacksonville Jaguars, Denver Broncos, Carolina Panthers, and St. Louis Rams in no particular order.
All four teams with five players on the list have a WR corps that is generally regarded as middle-of-the-pack. It can’t hurt to have that many veterans, though.
The top two players on the list, Chris Henry and Devery Henderson, are perennial under-achievers. But they’re also big-time playmakers when on their A game. Both unfortunately have major question marks heading into 2008.
Patrick Crayton and Santonio Holmes are believed to be primed for more targets this year. Neither are sleepers, but could one or both make the leap to elite WR status?Some yearly player breakdowns (since 2005):
Devery Henderson
2005: 14 games, 50 targets, 3.6 Tg/G, 52 Fpts, 1.0 Fpts/Tg
2006: 13 games, 55 targets, 4.2 Tg/G, 111 Fpts, 2.0 Fpts/Tg
2007: 16 games, 42 targets, 2.6 Tg/G, 60 Fpts, 1.4 Fpts/Tg
Devery Henderson has talent. There’s no denying that. Although the fact that he drops just as many passes as he catches has been and still is a cause for concern. It’s to be expected of rookies if they had the problem in college, but it definitely should be cleared up before the WR’s fourth year. On the bright side, Henderson makes an enticing option for Orville Redenbacher’s 2009 ad campaign.
Team changes: The addition of Jeremy Shockey and emergence of Robert Meachem has not helped Henderson’s case for more playing time. If he can clear up the drop problem though, he has all the tools to be a great compliment to Marques Colston.
Targets - Up or Down in 2008: Down (38-40)
Fpts/Tg - Up or Down in 2008: Down (0.8)
Chris Henry
2005: 14 games, 50 targets, 3.6 Tg/G, 78 Fpts, 1.6 Fpts/Tg
2006: 13 games, 75 targets, 5.8 Tg/G, 114 Fpts, 1.5 Fpts/Tg
2007: 8 games, 38 targets, 4.8 Tg/G, 46 Fpts, 1.2 Fpts/Tg
Like Henderson, Chris Henry has talent and there’s no way around it. Unlike Henderson, Henry’s issues lie off the field. After being released by the Bengals and then re-signed, Henry appeared ready to put his off-the-field problems behind him. Although one should take anything someone says to the media in such a situation with a grain of salt. Henry can put up the numbers, but he needs to start acting his age.
Team changes: Although the pair of rookie WR’s the Bengals drafted have looked promising, Henry is the clear WR3 on the team. With more options, he may not get as many looks until everyone is reminded of what he can do after an 82 yard catch and run TD.
Targets - Up or Down in 2008: Up (50-55)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Randy Moss
2005: 16 games, 124 targets, 7.8 Tg/G, 148 Fpts, 1.2 Fpts/Tg
2006: 13 games, 97 targets, 7.5 Tg/G, 73 Fpts, 0.8 Fpts/Tg
2007: 16 games, 159 targets, 9.9 Tg/G, 287 Fpts, 1.8 Fpts/Tg
After Moss’ historic 2007 campaign, I think it’s safe to say that we’ll likely never see anyone top 2.0 Fpts/Tg after starting all 16 games in a season. He’s still the number one receiver and he still has Tom Brady throwing to him. Normally, I wouldn’t have even highlighted Moss since it’s hard to expound upon a sure thing, but I think the 1.8 Fpts/Tg will become the benchmark for years to come.
Team changes: The only thing that will effect Moss’ targets is if the team comes out the gate rushing more in 2008. Even then, he’s still going to be the go-to guy on offense.
Targets - Up or Down in 2008: Down (145-150)
Fpts/Tg - Up or Down in 2008: Down (1.6)
Terrell Owens
2005: 7 games, 92 targets, 13.1 Tg/G, 112 Fpts, 1.2 Fpts/Tg
2006: 16 games, 151 targets, 9.4 Tg/G, 196 Fpts, 1.3 Fpts/Tg
2007: 15 games, 141 targets, 9.4 Tg/G, 225 Fpts, 1.6 Fpts/Tg
The only thing that can appear to stop Terrell Owens production is if he starts a locker room coup and gets sent packing to another team. Even in an “off-year” in 2006, T.O. was still one of the top WR‘s in the NFL. It can only get better as his rapport with Tony Romo strengthens. Although it may already have strengthened to the limit since T.O. now cries for the both of them following tough playoff losses.
Team changes: They’ve got Felix Jones and Patrick Crayton may have an increased role, but to think it will effect Owens’ targets that much is pure insanity. Barring the Cowboys acquiring Randy Moss, there’s not too much to worry about.
Targets - Up or Down in 2008: Down (130-135)
Fpts/Tg - Up or Down in 2008: Same (1.6)
Lee Evans
2005: 16 games, 92 targets, 5.8 Tg/G, 119 Fpts, 1.3 Fpts/Tg
2006: 16 games, 137 targets, 8.6 Tg/G, 176 Fpts, 1.3 Fpts/Tg
2007: 16 games, 113 targets, 7.1 Tg/G, 114 Fpts, 1.0 Fpts/Tg
Evans fell back to earth in 2007 after a breakout 2006. Although he got off to a slow start last year, Evans now finds himself with a competent QB who appears to realize the importance of getting him the ball in Trent Edwards.
Team changes: The Bills drafted highly-touted rookie James Hardy in the 2008 NFL Draft. It’s not that much of a concern and might even help get some attention off of Evans. Before Hardy, there wasn’t much on the receiving side of things to take the defenses attention away from him.
Targets - Up or Down in 2008: Up (125-130)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Patrick Crayton
2005: 11 games, 35 targets, 3.2 Tg/G, 46 Fpts, 1.3 Fpts/Tg
2006: 16 games, 48 targets, 3.0 Tg/G, 75 Fpts, 1.6 Fpts/Tg
2007: 15 games, 81 targets, 5.4 Tg/G, 110 Fpts, 1.4 Fpts/Tg
Crayton has improved each year over the past three years and is now the clear WR2 on the team. Although you can make a case that he’s a WR3 and Jason Witten is the WR2/TE1, the fact that he’s on such a prolific offense can only help matters. Unless a new trend emerges where defenses focus solely on shutting down the WR2/3 on an offense with top-notch talent everywhere else, don’t expect Crayton to regress anytime soon.
Team changes: The Cowboys have added Felix Jones as the new compliment to Marion Barber, and now officially have become the token, most often used Madden team for scumbags worldwide.
Targets - Up or Down in 2008: Up (95-100)
Fpts/Tg - Up or Down in 2008: Up (1.6)
Santonio Holmes
2005: N/A
2006: 16 games, 86 targets, 5.4 Tg/G, 99 Fpts, 1.2 Fpts/Tg
2007: 13 games, 85 targets, 6.5 Tg/G, 143 Fpts, 1.7 Fpts/Tg
Although Hines Ward isn’t going anywhere anytime soon, Holmes youth and talent have officially shoved him into the WR1 spot. Holmes and Roethlisberger flashed brilliance last year in many games and will only get better the more they play together. Also, expect a lot more targets for Holmes in 2008.
Team changes: The Steelers added talented rookies Limas Sweed and Rashard Mendenhall to an already potent offense. With so many other places for the defense to focus on, Holmes will have many coordinators regretting taking the attention off of him.
Targets - Up or Down in 2008: Up (110-115)
Fpts/Tg - Up or Down in 2008: Down (1.5)
Reggie Wayne
2005: 16 games, 122 targets, 7.6 Tg/G, 135 Fpts, 1.1 Fpts/Tg
2006: 16 games, 137 targets, 8.6 Tg/G, 185 Fpts, 1.4 Fpts/Tg
2007: 16 games, 156 targets, 9.8 Tg/G, 208 Fpts, 1.3 Fpts/Tg
Wayne has gotten more and more targets the past three years in what was a slow but steady, unspoken shift towards Marvin Harrisons WR1 slot. There are questions about Peyton Manning’s health and even if Jim Sorgi ends up playing a bit, he’ll likely find himself targeting one of the best WR’s in the NFL quite often.
Team changes: Nothing really that would effect Wayne, but if the possibly overblown Marvin Harrison doom sayers are correct, Wayne would obviously benefit. However it will be interesting to see, after impressive performances last year, just how much he can remain at the same level without one of the best WR’s in NFL history lining up opposite him. So it could also decrement him. We'll have to wait and see..
Targets - Up or Down in 2008: Up (160-165)
Fpts/Tg - Up or Down in 2008: Up (1.4)
Santana Moss
2005: 16 games, 134 targets, 8.4 Tg/G, 201 Fpts, 1.5 Fpts/Tg
2006: 14 games, 101 targets, 7.2 Tg/G, 123 Fpts, 1.2 Fpts/Tg
2007: 14 games, 115 targets, 8.2 Tg/G, 97 Fpts, 0.8 Fpts/Tg
Although Moss’ fantasy point production has seen a notable decline the past three years, the installation of Jim Zorn’s West Coast Offense can only hope to improve them. The team is going to throw more and likely throw more in the red zone. Both will be good things for Moss’ numbers.
Team changes: The Redskins took two WR’s and a TE in the second round of the 2008 Draft. All three will likely go through an adjustment period and Moss’ status on the offense remains unchanged.
Targets - Up or Down in 2008: Up (125-130)
Fpts/Tg - Up or Down in 2008: Up (1.2)
Torry Holt
2005: 14 games, 163 targets, 11.6 Tg/G, 186 Fpts, 1.1 Fpts/Tg
2006: 16 games, 179 targets, 11.2 Tg/G, 177 Fpts, 1.0 Fpts/Tg
2007: 16 games, 149 targets, 9.3 Tg/G, 159 Fpts, 1.1 Fpts/Tg
Although Holt’s production has decreased over the past few years, 2007 can be blamed on the offensive line injuries. Optimism for Holt’s situation isn’t too far-fetched, especially since Isaac Bruce’s departure will give Holt even more targets. The only key is Marc Bulger’s health. As long as he is healthy, Holt will be just fine.
Team changes: Not too much to detail, but Stephen Jackson recently ended his holdout. They won’t be the high-powered Rams offense of yore, but Holt and Jackson are elite players at their respective positions.
Targets - Up or Down in 2008: Up (160-165)
Fpts/Tg - Up or Down in 2008: Up (1.4)
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