Before the primary, the committee had several dozen campaign workers on the ground knocking on doors for Cochran. For the runoff, 45 staff members and volunteers returned.
Targeting high-propensity Republican voters, they knocked on 50,000 doors between the two votes. From the basement of the NRSC, campaign workers placed 18,000 calls into Mississippi.
In Washington, a gang of senators dived back into the race. Just a week after the primary, Senate Minority Leader Mitch McConnell headlined a fundraiser that raised more than $800,000 for Cochran. He told assembled supporters in no uncertain terms: “We are going to win it.”
Senators fired off big PAC checks to Cochran. Some worked the phones for him themselves, Wicker chief among them. NRSC senior staff, including executive director Rob Collins and finance director Heather Larison, squeezed every penny they could out of Washington for their embattled colleague. Haley Barbour, the former Mississippi governor, was dialing for runoff dollars as soon as the June 3 vote ended in a deadlock.
Most controversially – and perhaps most importantly –
the Mississippi super PAC formed to support Cochran’s reelection shifted its resources dramatically from television advertising to get-out-the-vote operations.
Depleted after an all-out effort ahead of June 3, the group went back to its biggest donors for more help. In one case, it secured a $100,000 check from Silicon Valley billionaire Sean Parker, on top of the quarter-million dollars the Napster co-founder had already given to the cause.
But
this time, the Mississippi Conservative PAC didn’t spend a dime on television or radio. Instead, the group – headed by Republican National Committeeman Henry Barbour –spent untold sums identifying and turning out longer-shot voters, including non-Republicans and African-Americans who were unlikely to have participated in the first vote.