number 9
Footballguy
Bilechick is beating teams before the game even starts. This doesn't have to do with embarassing teams for that sole purpose, it's embarassing teams to make the rest of the league believe the Pats are unbeatable. This is professional football...It's about winning, its their job. There isn't a team out there, including the Colts, who truly believe that they can beat the Patriots, and they will go into the game with those doubts. The Pats are obviosly trying to intimidate the rest of the league, and its working, and it proves Bilechick genius even farther. He will take the insults for running up the score for the sake of winning. It's not bad sportsmanship, in my opinion it is the example of sportsmanship, WINNING within the rules using both physical tools and psychological tactics i.e. running the score up to scare the other teams.