I could be mistaken but I took it to mean it's a "defenseless player" issue regardless of if there is a lead with the helmet or helmet-to-helmet contact. Meaning, you can't blindside anyone regardless. Again, I may be wrong but I know about the 'leading with/helmet to helmet' rule. This seemed different.
I don't want to speak for Russell, but I think he's making the distinction between the letter and legalistic interpretation of the rule and how it will actually be applied in a game setting. Something to consider is the refs in the NFL don't call 75 percent of the things they could call if they followed the pure letter of the rule book and guidelines. Generally speaking, the player safety issue was a negotiating point for the players union in the last labor war, but the fallout is still forthcoming. Now everyone involved in the NFL is looking to CYA in all instances. It's not quite set in stone, but we will probably see a trend in pro sports where anyone with a concussion will pretty much be forced to mandatory absence the next game. Team doctors want none of this mess. They don't want the liability. The league will send out film and instructions to the refs,to create loopholes to pass the blame and liability onto the refs if possible. The refs want nothing to do with it, they don't want to get into a fight between millionaires and billionaires. Back to "pacing", the valuation of TV and corporate ad time during games for commercials, banners, radio spots, etc, are all predicated on the belief that the average NFL game will be 3 to 3 and 1/2 hours. If the games consistently run long or short, that has an impact on concessions, work crews at the stadium, teams needing to fly to the next location, grounds crews, local businesses in the area, mass transit, off duty police working overtime, hotels, traffic expectations, etc. That all has a valuation in dollars. If it looks bad on camera consistently and can get someone in the league sued, they will call it. If it doesn't and it won't, then they won't. IMHO, it doesn't matter what the rule book says, it matters how it looks to the camera. Despite being a pro passing and pro offense league, it looks like a guy is jacking another guy for no reason. You can blindside someone, as long as it doesn't look bad. Danny Woodhead jacking up someone with an illegal hit is fine. It excite the crowd to see the little guy , the underdog, draw blood. A guy like the size of Terrell Owens, they don't want him crushing a slight dimeback with his helmet. I think the NFL gets too much of a moniker of a "No Fun League" with it's strict behavior at times. I think sometimes this is unfair. The league is looking out for it's best long term legal interests here. It's a devaluation of their brand and their advertising time to have too many calls and have too many penalties. With so many built in game stoppages already, adding more only lengthens games to the league's detriment. What should be of more concern to the hardcore NFL fan, IMHO, is the gradual "David Stern Impact" on officiating in prime time games. How David Stern works is this way. He will send refs and officials tapes of things to "notice" and to "be concerned about" but will never directly say to call games like this or like that. Refs are either retained or dumped or getting promotions, raises and better assignments based on their individual rankings and efficiency scores. The ones who make the most money, have the most tenure, get the best assignments and stay in the league are the ones who keep games close, extend playoff series ( to increase local revenue for the home team), give home teams preferential calls, and will refuse to call fouls on elite players whom are the key draws for the league. Be the guy who fouls out LeBron James playing defense in the early 4th quarter in the playoffs - Lose your job. Be the guy who calls a clean game but doesn't extend that playoff series to the 7th game to increase league revenue - Lose your job. Be the guy who won't call phantom fouls, ignore flopping and clear violations in order to keep games close in the 4th quarter - Lose your job. You'll start to notice recently in NFL prime time games, certain teams will get a key holding call that keeps the game close. Or a big hit might be ignored so one team has a better chance to come back and create a "nail biter" at the end. More tension and close games in prime time games equal better ratings. You'll notice in MNF games this season, there are close games and there are games where the refs tried to make it close but one team couldn't even take that gift and make something of it. This doesn't apply to Thursday night games because the teams are too exhausted to make use of the cheating. The league has massive incentive to make the MNF games as exciting as possible, as unlike many of the other packages to the networks, it's situation is fairly unique. I never thought I'd live long enough to see the NFL get David Stern-ed. But it has. Start watching penalties that do and don't get called on Monday Nights and how they tend to keep games close. It's not a coincidence.