John Maddens Lunchbox said:
#22 - Even Better than the Real Thing (1991) Highest- 2 Lowest- 78 Achtung Baby
Vulture-8/218 - cascading guitar riff. breathtaking leap fr “Zoo Station” to “Even Better,” like being in a speeding car & realizing it isn’t going to stop any time soon. Tension in the melody is kinetic; like the Edge is waving his hands around a theremin (& it has that otherwordly sound that a theremin does) w an intense, driving rhythm, dynamic & sexual.
Comment - Not a flawless note. This song is perfect for me. I really don’t get the low rankings, but then Again I don’t get everyone elses #2. Vulture nails it. highpoint of 1 of the best albums of all time. would love to hear criticism, but then again maybe i dont lol. To see Acrobat, So Cruel, Ultraviolet, The Fly....Even Walk On ahead of it.....puke.
Songfact:
EBTTRT was released as AB's 4th single. The song was originally conceived around the same session as 1988’s “Desire” – & based around a riff Edge called “about as close as we could or would ever want to get to the Rolling Stones”. It was shelved & then re-emerged during the sessions for AB, but the band struggled to make progress on it in Berlin.
What a difference a pedal makes. EBTTRT finally came to life when the Edge bought a DigiTech WH-1 Whammy pitch shifter pedal & added the song’s startling whirring-siren intro at two-octaves-up. Ultimately, the finished product is a tour de force of catchy riffery, throbbing energy, culminating in a masterfully constructed slide solo where
Edge builds the song’s energy anew, progressing from languid beginnings to a Doppler-effect climax: incidentally,
even his slide style is unconventional, given that he plays his slide parts in standard tunings & uses the bottleneck on his middle finger, rather than the more conventional choice of 3rd or 4th.
The song was originally called "The Real Thing" during the R&H sessions, but was retitled when Brian Eno insisted the song needed to be “more ironic”. Bono: "This was done because the title, as well as the song's lyrics were more reflective of the times [the band] were living in, when people were no longer looking for the truth, [they] were all looking for instant gratification."
It's also a play on Coca-Cola's slogan "It's The Real Thing." It was intended to make a statement about commercialism.
Bono: "It's not substantial as a lyric but it suggests a certain sexual tension & desire to have some fun playing in the shallows. 'Sliding down the surface of things.' There is a moment when you want to read a magazine, not a novel. It was nice to take some of the more fun bits of rock 'n' roll. We really needed that playful thing to balance what was at the heart of the album & make the bitter pill a little sweeter to swallow."
The lyrics "We're free to fly the crimson sky, The sun won't melt our wings tonight" refers to the Greek myth about Icarus & Daedalus where Icarus made fake wings but he flew too close to the sun and they melted.
Video: The video filmed in Jan 1992 in London was directed by Kevin Godley, who had made a # of groundbreaking videos, including Herbie Hancock's "Rockit" & Frankie Goes To Hollywood's "Two Tribes." EBTTRT marked the 1st collaboration between U2 & Kevin Godley, but he went on to direct U2's videos for "Numb," "Hold Me, Thrill Me, Kiss Me, Kill Me," "Sweetest Thing" & "Stuck In A Moment You Can't Get Out Of."
The EBTTRT video featured the band & their own lookalike group called The Doppelgangers. Open auditions were held by U2 & Godley specifically for the video. The Doppelgangers (who were mainly shown in the Zoo clothes shop scenes) swap places several times throughout the video with U2, who are mostly shown indoors. In fact the Lookalikes were a bit too good & the cuts were so fast that hardly anyone noticed so the whole stunt was lost on most people.
U2 & Kevin Godley tried to rectify this by using The Doppelgangers for a 2nd time in the Zootv / Channel 4 special broadcast by having the Doppelgangers flown over to Dublin to perform to the track "Who's gonna ride you wild horses" again dressed in U2s actual Zootv stage clothes & using U2s guitars & drums while U2 sat amongst the studio audience watching.
Here is that broadcast Bono interviewed w Doppelgangers
Later on:
Dopplegangers - Angel of Harlem & interview
For the special effects, Godley had camera rigs built that could revolve around each member of the band, creating a constant & unusual motion. They called it "the wheel thing. It looks like the camera is actually moving around the performance, 360 degrees, up & over them & underneath them, because that's how the track felt to me," he said. "It was quite extraordinary, & what was extraordinary about it was how the band reacted to that setup. They instinctively understood what it was capable of & worked the camera in a mode that would give us the best results, so it was a perfect marriage of a half-formed idea becoming a fully-formed idea, & on the day of the shoot, the performers reacted so well to it that it doubled its potential."
Godley also mixed in quick shots of advertising ephemera, slogans & product shots, and also a clip of a porn star (which was removed when it was included in a U2 video compilation later on) . The video ends w a title card reading "WATCH MORE TV." By the end, the viewer has been assaulted w a barrage of constantly moving images, making the point that long exposure to overstimulated media & be harmful to your health. It tied in w the Zoo TV concept.
In 1992, the video won 2 MTV Video Music Awards for Best Group Video and Best Visual Effects.
A second video, directed by Armando Gallo features footage & photos of the band from the opening leg of the Zoo TV tour in spring 1992, overlayed w graphics & lyrics.
A third video makes use of video that U2 filmed for a number of AB projects set to “The Perfecto Mix” of the song. The footage is from Tenerife during Carnival, the Mysterious Ways video shoot in Morocco, & footage of U2 in drag shot for the “One” video. This footage is mixed w colorful graphic shots, images of star constellations.
U2 performed EBTTRT on their 1992-1993 Zoo TV tour w huge monitors flashing messages & video clips behind the band. This was 1 of the most daring & technically sophisticated tours of its time, bombarding the audience w a barrage of visuals to parody the way advertising messages were being thrust on the public.
Richard Branson asked to use this song to launch his Virgin Cola, a competitor of Coke, but U2 refused.
Charts-peaked at: UK #12 US: #32 Canada: #3 IRE: #3
In the ultimate irony, a Paul Oakenfold dance remix of the song charted to #8 (higher on the UK charts than the original).
The single version differs slightly from that found on AB, although it was not labeled as a “Single Version” at the time. Both use the same vocal track & run 3:41, but the single version places greater emphasis on the scat vocals near the end of the song, particularly from 2:05 onwards.
The 7" release had “Salomé as the B-side
The 12" release had "Salome", "Where Did it All Go Wrong?"....and "Lady w the Spinning Head"
Live Versions / Remixes:
Fish Out Of Water Remix - 4:09 Was released on the 20th anniv edition of Achtung Baby, & was played as the opening song of the 2001 360° Tour, some E+I tours, & the 2019 JT Tour
Link to these 5 official Remixes
1. "Even Better Than the Real Thing" (Perfecto mix) 6:41
2. "Even Better Than the Real Thing" (Sexy dub mix) 7:18
3. "Even Better Than the Real Thing" (Apollo 440 Stealth Sonic remix) 6:42
4. "Even Better Than the Real Thing" (V16 Exit Wound remix) 3:19
5. "Even Better Than the Real Thing" (Apollo 440 vs U2 instrumental) 6:27
Sydney 1992
U2 Live at The Glastonbury Festival - England 2011
'Baby' Even Better Than The Real Thing early demo version
When Rolling Stone ranked their Top50 U2 songs: #10
Been played live 419 times........heavy rotation during the 90's (Zoo and PopMart), some play during 2000's,
heavy rotation again during the E+I and I+E tours...........but NOT PLAYED during the TJT 2017 tour