i think this breaks down into two questions...
1 - is bulger done, or capable of rebounding?
2 - even if he rebounds physically & mentally, how good can he do given the rams WR situation (has to be among the iffiest in the league, though like jason i am high on avery)?
trends suggesting pessimism...
- could be shellshocked... hit a lot (as noted, a combination of martz's reckless schemes in terms of QB protection earlier in his career, & the erosion of the OL more recently)
- bulger isn't that big... i think he is about 210-215... may he could hit the weights harder, but he claims he has tried & just can't put on weight (probably doesn't have the kind of frame to add a lot of muscle mass)
- a few bad years in a row, now
- this is his third system/scheme in about as many years (martz/linehan/spagnuolo)... he may not be a quick study, & some of his issues may have been related to the frequent system changes of late
- lack of WR experience
conversely...
- OL should be improved... alex barron probably isn't a special player, but he also may not be as bad as his reputation among rams fans... he didn't give up a lot of sacks last season & has cut down on his penalties, & also returns to his natural LT position... LG jacob bell was a high profile free agent addition who had some good years in TEN but looked like a questionable signing... per the new coaching staff's request, he has put on weight & at last check was around 295... jason brown was arguably the top OL in free agency, & i think STL made him the highest paid center in league history (?)... not sure he is a top 5 center, but he might be... this represents a huge upgrade, as the rams have been playing with undersized, marginally talented centers for a few years, leading to pressure up the middle for bulger... brown should stop the bleeding... RG richie incognito is talented but can be a hothead with documented anger management/poor impulse control issues (kicked off two teams in college)... he is prone to boneheaded penalties at times, ala kyle turley... he is playing for a contract (as it is barron), and by all acooreportedly has bought into the new program... reportedly setting the pace in the new weight lifting program instituted by all accounts has set the pace in the weight room in the new weight training regimen instituted by spagnuolo's new strength coach... incognito has talent, especially as a run blocker, & could be a difference maker if he has his head on right this season (which i expect, given the stakes)... jason smith was the second overall pick in the draft, almost certainly the most athletic OL in the draft, & arguably the best... the new regime (including GM billy devaney) targeted him due to his intensity & physical nature... he will make mistakes like any rookie (& big jump in LOC from baylor), but he seems to have the right character, intangibles, mental makeup & constitution to put in the time, study & work to get better in a hurry...
- the rams sound determined to make steven jackson the focal point of the offense... which makes a lot of sense at face value, seeing as he is easily their best weapon on offense... running the ball more often & more successfully would in itself take a lot of pressure of bulger
- the new OC shurmur was a QB coach in PHI for more than the past half decade, i think, & they will bring in yet another scheme, with a WCO slant... the emphasis will be for bulger to get the ball out of his hands more quickly... when at his best, he had one of the quickest releases in the league, so this actually holds promise in aligning with his skill set... when you couple this with the likely improved OL play, he should have more time to throw, & will be getting rid of the ball quicker, so that should translate to fewer sacks
- leadership seems greatly improved... spagnuolo looks like the best rams HC prospect since vermiel... martz was in some ways good at designing passing offenses, but seemed to be lacking in overall personal skills needed to be a HC (fired in rapid succession from OC gigs by DET & SF, albeit by HCs that wanted to emphasize the run more)... a few vets clashed with linehan... not sure if bulger threw linehan under the bus, but reading between the lines in some of his comments, it was pretty clear to me they didn't mesh
- not sure how much better the defense will be, but they should get better coaching... long is a year more experienced, carriker & little were hurt last year, laurinitis should be an upgrade as a pure MLB, enabling withersppon to shift to his natural WLB position (an upgrade over tinoisamoa), ron bartell had a breakout year & was rewarded with a contract extension after flirting with new orleans, james butler is a big upgrade over corey chavous in terms of youth & athleticism (though a georgia tech UFA, ran a 4.4 & has a 40+" vertical), plus he can school the rams DBs on spag's system from his time spent with the giants... IF they play better, through coaching, personnel & scheme improvements (& they have nowhere to go but up), & can stay in games better, this will also take pressure off bulger
- as to the state of the rams WRs, avery flashed promise & played pretty well for a rookie that missed time before & during the season due to injury... even if burton/robinson/curry aren't the answer opposite avery, mcmichael returns & if he has anything left can be a serviceable TE... & of course jackson is one of the better receiving RBs in the league after westbrook and reggie bush (90 catches in his 2nd or 3rd year?)
- the coaching staff have given him a vote of confidence (yet what choice did they have... for a few years they have been handcuffed by the contract extension they signed a few years ago... i think the cap ramifications won't be so draconian as soon as next year... so bulger has a lot at stake, too)
- free agent acqisition mike karney should be the team's best FB since madison hedgecock (who has been a boon to the giants league best running game) and presumably can help in pass pro
i think bulger is capable of rebounding if the OL improvements are as good as advertised & jackson can stay healthy (the rams also have among the worst backup RB situations in the league, but the roster had so many holes they couldn't all be addressed in one free agent/draft cycle... perhaps a vet will become available after league-wide roster cuts closer to the start of the season)...
as to how functional he can be in fantasy terms THIS YEAR, due to the questions at WR, i have very tempered expectations... but if he can play well enough to reinstill confidence within the organization, the front office & coaching staff seems much more on the ball than the linehan & martz regimes, so i think they will surround him with better weapons on offense (they tried to trade up for hakeem nicks but couldn't find a partner, "settling" for laurinitis), & the defense should steadily improve under spag's guidance... if bulger is still around, i would expect the team to be even better in 2010-2011...
the rams don't look like they are capable of having a MIA/ATL-type turnaround... i don't think many people expect realistically a turnaround from one of the worst team in the league to the playoffs overnight... even 8-8 would probably be a miracle... if the rams win 6-7 games, & are much more competitive than they have been after going 5-27 in the past two years, i would consider it a successful season...