Evilgrin 72
Distributor of Pain
It doesn't matter who plays in the Super Bowl. It's going to get a 60-65 share.Steelers/Cardinals, drew over 98 million viewers, the most ever at the time and a million more than the "marquee" matchup between the 18-0 Patriots and the Giants (biggest TV market in America) just one year prior.

The fact that having sports-hatred for the two teams involved is actually a pretty strong indicator of football fandom.