Fantasy Pros has Shakir 58th overall in their preseason rankings. Coleman is 51 and Samuel is 56. Kind of surprising.
Looks like this applies/indicates an equitable distribution of targets and not a true "alpha" in the offense.
Most projections have QB J Allen as a lower total yards passing so have a Top 20 WR is not realistic when distributed over 5 targets (add Kincaid & Cook to this).
I don't know how realistic it is for an equitable spread across pass catchers. I know a lot of teams shoot for diversity, you don't wanna be predictable, but I am not sure many achieve it.
Shakir is listed at the same height and weight as Diggs. He's smaller than ideal for a WR1, but not so small you rule it out.
PFF Dynasty Rankings have Coleman WR33, Samuel WR57, and Shakir WR58. I cannot fathom a scenario that I would take Samuel over him. Samuel is still riding goodwill and hope from his CAR days.
Always a solid bet that the incumbent will have first shot at targets over new guys, and asking Coleman to be a target hog is a lot--no one should assume 4 targets a game for him. That's a lot for a rookie.
I really missed this guy. Agree with the people who say he's really underrated.
I'm gonna argue Samuel is the most likely #1 candidate. I don't think he's riding goodwill and hope from Carolina years ago. He's a solid WR, who was injured and stuck in a garbage offense the last couple years. He's a good route runner (easily the best in Buffalo I'd argue) with inside-out versatility who is excellent after the catch, and had his best season when Joe Brady was his OC, and that was with a FAR worse QB and a clear #1 WR (DJ Moore) ahead of him.
Shakir made some nice plays down the stretch last season and should have been playing earlier, but he's not much of a route runner, and he's not much of an athlete, he looks like a classic slot WR who wins in zone to me, which has some value (and gooses his rate stats) but Kincaid wins in much the same way and has a lot more upside. I think there is a distinct possibility that Shakir's role is only a hair bigger than last season, and that the Bills are much more 2-TE heavy. That may have happened last season if Knox hadn't been injured for much of the season.
I do worry Coleman is going to be miscast in more of the Gabe Davis role, when he should really be used like a Marques Colston big-slot type, but he's certainly the best dynasty option, as he's the only Bills WR I'm confident is still on the team in 2026.
Overall, I think Allen, Cook, and Kincaid are the only parts of the Bills offense really worth investing much in. I think Shakir is a WR6, Coleman a WR5, and Samuel a WR4.