http://www.azcentral.com/story/sports/nfl/cardinals/2014/11/07/airzona-cardinals-michael-floyd-dan-williams-nfl/18672765/
Ready or not, this was supposed to be the year Michael Floyd ascended into becoming the Cardinals' clear-cut No. 1 wide receiver. It was to be the bridge season in which he took the invisible baton from Larry Fitzgerald and never looked back.
So far, he's managed to fumble the exchange.
Entering Sunday's NFC West matchup against the visiting St.Louis Rams, Floyd has caught fewer than half (23) of the passes thrown his way (48) and is on pace to finish with just 778 yards, well below his total of 1,041 from his breakout season in 2013.
He's fourth on the team in receptions. He has 12 catches in his past five games. And he's scored only one touchdown since the season opener.
Are those the kinds of numbers the Cardinals expected from the man they were counting on to be their new go-to guy?
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In 40 career games, Floyd has caught more than six passes in a game just twice and has only five 100-yard games to his name. He's still waiting for his first multi-touchdown game.
Ask coach Bruce Arians if this is what he expected out of Floyd and he says "yes." Then he gets a little cranky.
"About right where he's at. I mean, he's doing a great job," Arians said. "People want to put numbers on guys and all those numbers are for Pro Bowls. We don't give a (expletive) about Pro Bowls. It's just about winning games and going to Super Bowls.
"He's having a great year and he's playing really well. I don't really care about numbers."
If the numbers are eating at Floyd, he isn't saying so, publicly. Of course, he spends only about 15 seconds in the locker room every week during media availability, so it's nearly impossible to get his opinion.
But veteran Ted Ginn Jr. spoke for all the wide receivers on Friday when he said personal stats don't matter to this surging Cardinals team.
"Listen, I've been on this journey for a while; this is not my first rodeo," Ginn said. "When you're winning, man, and you're 7-1 like us, it's nothing about stats. It's just about the 'W.' You play this game for so many years and you get stats, but sometimes you don't get wins. For us to get wins, that really compensates stats."
And everybody is on board with that? Every player has bought in to that?
"Man, if you didn't buy in, we wouldn't be 7-1," Ginn said. "If there was some type of conflict, you'd hear about it in the media. But for us to be going on the road that we're going on, it just commends the men that we have in this locker room."
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Ginn said it starts with Fitzgerald, always the good soldier. The Cardinals' career leader in every receiving category, Fitzgerald has never complained when the ball hasn't come his way, which was the case early in the season.
He kept saying and doing all the right things.
"For him to compensate with the team and let other guys get balls, I mean, why would a guy like me or anybody else underneath him have a problem?" Ginn said. "We go out and we just play.
"... We're there for wins and victories."
Backup quarterback Drew Stanton said the Cardinals don't have any "divas" on the roster. Well, not really.
"Larry's a diva. Don't get it twisted. Larry is a diva in every way. He just does a good job of covering it up," Stanton said, tongue in cheek. "No, it's really nice because I think it's a testament to all the guys they've brought in here. The young guys that have come in just continue to work."
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Stanton said Floyd is one of them.
"Michael's a rising star in this league," he said. "He puts the work in. He wants to get better. He's doing all the stuff he needs to do. And he's starting to get a real good feel for this offense, too."
The numbers may not show it, but you know what Arians thinks of numbers.