I really enjoyed the presentation of the Apple Watch. I'd love to have one.
But at $350, I predict this will be a mild bust. Have you gone to Best Buy lately? You can get a lot of really cool stuff for $350. PS4 or watch. New TV or watch. Cmon.
If there was any way Apple could sell this watch for 149-199, they would have sold millions. Watches starting at $349? No chance.
Some price guesses from Daringfireball. I was hoping to buy I steel , $350-400 , sure I'm in. But a $400 premium over the sport , no thanks
The three collections of Apple Watch — Sport, steel, and Edition — will not, I think, be represented by three basic prices. Instead, the three collections will comprise a continuum of price points, ranging from $349 to $10,000 (or $20,000, if my hunch is correct that there are gold Link Bracelets waiting to be revealed).
Here are my final guesses (38mm/42mm):
- Apple Watch Sport (all colors, with Sport Band): $349/399
- Apple Watch, steel, Sport Band: $749/799
- Apple Watch, steel, Classic Buckle: $849/899
- Apple Watch, steel, Milanese Loop: $949/999
- Apple Watch, steel, Modern Buckle (38mm only): $1199
- Apple Watch, steel, Leather Loop (42mm only): $1299
- Apple Watch, steel, Link Bracelet: $1499/1599
- Apple Watch, space black steel, Link Bracelet: $1899/1999
- Apple Watch Edition, Sport Band: $7499/7999
- Apple Watch Edition, Modern Buckle (38mm only): $9999
- Apple Watch Edition, Classic Buckle (42mm only): $10,999
And purely based on my own speculation — the following configurations have not been announced, have not even been rumored, and have not been suggested to me by any sort of sources:
- Apple Watch Edition, Gold Milanese Loop: $14,999/$16,999
- Apple Watch Edition, Gold Link Bracelet: $17,999/$19,999
In my first draft of this piece, I had the regular steel Link Bracelet models at $1899/1999, and the space black ones at $2299/2499, and there’s a notion in my gut that I should have stuck with them. I’m out on a limb here, and it’s quite possible I’ll be serving up some home-cooked claim chowder Monday. Every single number above other than $349 is truly just a guess on my part. My predictions are way higher than almost everyone else’s: