It's probably the nicest looking watch of it's kind on the market. There should really be no debate about that...
Ok icon, since you are so well calibrated can you unpack if this is shtick or not? A flat rectangle on your wrist is now the height of style according to some. If only Casio knew how fashion forward they were with the calculator watch. It really shouldn't be debated. Really shouldn't.
What about the people that say, before knowing any of the features or the cost, that they will be buying an iwatch on the first day it's available just as long as it has an apple logo on it? Is that shtick?