It is not about the schools anymore, just about the $$$$ paid out.
Ohio State will continue to outspend everyone to get players because for most of the people in Ohio that's all they have. My wife's cousin does not make much money but he puts what little he has in a wicker basket and donates to the OSU NIL fund..he did not even go to school there. The guy literally broke down crying after Michigan beat OSU for the 4th time in a row and was in a total depression.
There are no rules so the NIL is like the wild west right now. Good for the kids, but the game we used to know is gone forever.
Sorry
@Summer Wheat, this is a weak take “that’s all they have”. Every fan base has “fanatics” that take things to far, like average guys giving money to NIL and crying when their team loses, not just people in Ohio.
There are multiple schools that are going to be at the top of NIL money spent every year: OSU, Texas, Oregon, Georgia, Alabama, Texas, Michigan, etc. These schools were brands before NIL and made millions of dollars.
Other schools will join them in this NIL era. I just read about Texas Tech (or some Texas school that is not normally a top program) making a big splash because of two former players that have recently become billionaires or near that.
I wanted to pay the players but not how this has turned out but I doubt it ever gets better.