Best not to offend your target audience in your ad (1 Viewer)

[TheIronSheik]

Apparently Dove did not learn this in Marketing 101.

 

[NCCommish]

They forgot that Americans only have sense of humor when you tweak someone else.

 

[Parrothead]

better than calling it the ##### of America

 

[Chaka]

 

[TheIronSheik]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

 

[NCCommish]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

 

[fantasycurse42]

Unilever is headquartered in NJ

 

[Chaka]

Does this mean Trojan should stop calling Florida "America's dong"?

 

[17seconds]

Their target audience is sweaty people in NJ?

 

[pollardsvision]

I think I'll go get me some Dove.

 

[Tom Servo]

So Unilever should be penalized for speaking the truth?

 

[TheIronSheik]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

 

[TheIronSheik]

So Unilever should be penalized for speaking the truth?

Who's penalizing them?

 

[McGarnicle]

Wellllll, I mean....hmmm. Yeah.

 

[17seconds]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

What is this thing you keep saying about NJ being Dove's target audience?

Winning NJ is critical for their product? I'm not seeing the link unless you think NJ people are particularly dirty and smelly.

 

[NCCommish]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

They weren't calling NJ a pit they said when other people do because surprise other people do.

 

[Tom Servo]

So Unilever should be penalized for speaking the truth?

Who's penalizing them?

People in NJ up in arms (no pun intended) and threatening boycotts.

 

[TheIronSheik]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

What is this thing you keep saying about NJ being Dove's target audience?

Winning NJ is critical for their product? I'm not seeing the link unless you think NJ people are particularly dirty and smelly.

The billboard was going up in New Jersey. I can only assume they were targeting people from there seeing as how people in other states would have a tough time seeing these billboards.

 

[17seconds]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

What is this thing you keep saying about NJ being Dove's target audience?

Winning NJ is critical for their product? I'm not seeing the link unless you think NJ people are particularly dirty and smelly.

The billboard was going up in New Jersey. I can only assume they were targeting people from there seeing as how people in other states would have a tough time seeing these billboards.

I'm sure you know Dove is a moisturizing soap marketed toward women.

If Dove made an ad offensive to women it would be offending their target audience.

If they made an ad offensive to men it would not.

With this they seem to be offending the general population of NJ.

 

[bostonfred]

I want to bang that womans armpit

 

[TheIronSheik]

They forgot that Americans only have sense of humor when you tweak someone else.

Not sure I'd say that New Jersians don't have a sense of humor. It would be like a sign in North Carolina that made a joke about how everyone from there is screwing their sister.

It's just kind of dumb to insult your customers.

Yeah I don't think those two are analogous. You seem to have North Carolina confused with West Virginia by the way.

They both insult their target audience. I don't care if you think the definition of analogy is correct.

Point is you don't take a shot based on comic stereotypes to the people you are trying to sell to.

What is this thing you keep saying about NJ being Dove's target audience?

Winning NJ is critical for their product? I'm not seeing the link unless you think NJ people are particularly dirty and smelly.

The billboard was going up in New Jersey. I can only assume they were targeting people from there seeing as how people in other states would have a tough time seeing these billboards.

I'm sure you know Dove is a moisturizing soap marketed toward women.

If Dove made an ad offensive to women it would be offending their target audience.

If they made an ad offensive to men it would not.

With this they seem to be offending the general population of NJ.

What?

Those women reading the billboard are still New Jersians, no?

 

[Rove!]

Apparently Dove did not learn this in Marketing 101.

does that woman have nipples or did they airbrush them out?

 

[McGarnicle]

It's not such an outlandish assumption that those people would realize they live in a ####hole. I don't see what Dove did wrong here.

 

[Rove!]

Apparently Dove did not learn this in Marketing 101.

does that woman have nipples or did they airbrush them out?

I think I spent 10 minutes studying that picture looking for some sign of nipplage....