Patrick McManamon: Browns' Lerner knows criticism to come with his game plan
Owner expects scrutiny, feels strongly Mangini-Kokinis tandem will bring wins
By Patrick McManamon
Beacon Journal sports columnist
POSTED: 12:14 p.m. EST, Jan 05, 2009
The Browns seem prepared to move down the road toward hiring Eric Mangini as their coach and George Kokinis as their personnel guru.
This train seems loaded. Whether it rolls will be answered when Kokinis interviews, and that won't happen until Sunday (according to Cleveland.com).
Mangini impressed Browns owner Randy Lerner greatly in an interview, and Kokinis (the Baltimore Ravens' director of pro personnel) is very close to Mangini, dating to their days working for Bill Belichick in Cleveland.
The moves will be scrutinized.
This isn't the hiring of Bill Cowher or Mike Shanahan or Mike Holmgren, and Lerner knows that he might have to ''sell'' the new team that will run his team.
But he feels strongly that this new team will help the Browns win.
And that's what matters to him. Because when all is said and done, all the questions about Mangini this or Kokinis that will go away — if the Browns win.
Lerner has remained mum about the hires, instead choosing to bury himself in the job. But discussions with NFL folks who have talked to people who have been interviewed and with other NFL folks who have observed the process have painted a picture of how the Browns got to this point.
They did it by making a decision that it didn't necessarily matter if the coach or GM were hired first and by making some judgments about the qualifications wanted in a coach.
Two factors were key, both of which sprung from the four-year experience with GM Phil Savage and coach Romeo Crennel.
That pair wound up not seeing eye to eye, and differences between them affected the team's ability to win, especially last season.
Lerner did not want a repeat.
So he insisted that the two people whom he hired be able to work together, which means they had to know each other and get along.
He also saw that Crennel hired two coordinators who eventually were replaced. A rookie coach, his research showed, was more likely to make mistakes with his key hires than one who had been through the battles.
That led him to conclude that the Browns of today need a coach with head coaching experience.
As Lerner studied and reflected on the experience of Belichick, he also decided that the best thing that the New England Patriots did was to create an environment where he could succeed. Forget Belichick's personality, forget the media complaints — make it where the guy can win and let him do his job.
That's what Lerner decided the best thing would be for the Browns — find the right guy, then create the environment and circumstances where he could win.
Lerner did not enter the search determined to find a GM or coach first. He instead focused on finding the ''right guy'' for either job.
Before interviewing, he went to several teams to ask: Who makes the decision on personnel?
With the Pittsburgh Steelers, decisions are agreed on by all, and the owner breaks any tie.
Other teams gave different answers. One team said the coach, another the GM, and others said it had to be a complete team decision.
That led Lerner to conclude that the most important thing was to find people who could work together.
Thus he requested and was granted permission to interview Kokinis, a come-from-nowhere dark horse who entered the picture because he and Mangini are very close. Clearly Mangini recommended him, and Lerner believes strongly enough in Mangini that he is willing to consider and perhaps go with Kokinis.
This gives a lot of influence to a guy who was fired from the New York Jets. But Lerner was intrigued the second that he heard Mangini had been fired.
He called him quickly, and when he interviewed Mangini, Lerner was more than impressed with Mangini's knowledge, his ability to explain that knowledge and his ability to show he could apply it.
He liked Mangini's plans for everything from putting in a disciplinary structure (something the Browns think was missing with Crennel) to how to run training camp to how to game-plan for a specific opponent.
He found him to be anything but ''Romeo Light,'' the term being used to knock Mangini's candidacy by those who thought that he was another hire just like Crennel.
These feelings blended well with other studies the Browns had conducted, studies that favored hiring a coach who had experience in one place but was still young in his development.
The team thinks that this would get the coach on the good side of the learning curve, so to speak, because he could learn from his mistakes.
Other candidates
It's why the Browns decided not to wait on Mike Shanahan, who had worked almost his entire NFL career with one owner and who wanted to take two weeks off after that owner fired him.
The Browns reached out to Shanahan several times, but eventually viewed him as being too emotional to take another job so quickly.
Brian Billick's approach did not fit what they wanted.
Mike Holmgren was committed to taking a year off.
There was never a real desire to go back to a Marty Schottenheimer.
And when Cowher said thanks but no thanks, the feeling grew that perhaps some of these coaches were just too entrenched with their former team. That no matter how hard a guy like Cowher tried, he would always be a Pittsburgh Steeler.
Scott Pioli interviewed to be the GM, but there has been no indication that he was eager to leave the Patriots, much less join the Browns.
Rich McKay of the Atlanta Falcons was considered strongly, but he delayed his interview and did not seem eager. His hiring also would entail hiring a personnel man and a coach, and Lerner evidently thought that he could accomplish the same thing without the extra layer of management with Mangini and Kokinis.
Deciding to hire a coach with some experience but not one entrenched and branded with a team limited the pool, especially because Lerner also did not want to wait for a coach in the playoffs.
Atlanta Falcons offensive coordinator Mike Mularkey coached the Buffalo Bills for two years but was not viewed as having the same strategic abilities as Mangini.
Cam Cameron and **** LeBeau are with playoff teams.
Back to Mangini
Which leads the road back to Mangini, a Belichick-trained assistant who rose quickly with the Patriots to become defensive coordinator before he took the job with the Jets.
There are positives about him, starting with three years of head coaching experience and two winning seasons.
He is bright, organized (perhaps to a fault) and a workaholic.
He started his career as an intern in the Browns' public relations department, and when the Jets visited Cleveland two years ago, he sent the media lunch with a note that said: ''I don't forget where I came from.''
Concerns come mainly from his personality rather than his football IQ. He was said to be very difficult to work for, especially in his first season.
He ended the past season terribly, as an 8-3 record turned into a 9-7 finish. Losses came to the Miami Dolphins in the finale, but also to the Oakland Raiders, San Francisco 49ers and Seattle Seahawks. Between them, they won 16 games.
Some point to the fact that quarterback Brett Favre had a terrible December, and that Favre was foisted on Mangini late in training camp by owner Woody Johnson and GM Mike Tannenbaum.
Mangini also was criticized for some of the same on-field decisions that Crennel heard criticism. Field goals vs. touchdowns. Punting vs. kicking a field goal. Some of those calls, especially in a late-season loss to the Seahawks, did not sit well with Jets fans and media.
The Browns think that he will learn from those mistakes (if they were mistakes) and grow given a second chance.
Finally, Mangini is cut from the Belichick cloth that a hamstring injury is a ''leg'' injury and the timetable for return is ''day to day.'' He also wants a cone of silence around his team and reportedly fined players for talking about injuries and/or saying more to the media than he liked.
Hopefully he'll learn that being honest about injuries and being honest in general really does not affect who wins or loses. Especially because he's walking into an environment where fans are frustrated and being open will help heal some of the wounds.
Bottom line is winning
The Browns, and Lerner, understand the questions.
They don't hide from them. They just believe that the positives outweigh the negatives, and that a guy who is willing to learn and grow will be better the second time because of the things that happened the first.
Too, they see some of these things as decorations on the cake.
What matters to Lerner, and the team, is winning.
In a sense, this is the first time that Lerner has stepped with both feet into the operations of his team. John Collins was team president when Savage and Crennel were hired, and he had as much to do with their hiring as anyone.
Mike Keenan now is the team's president, but he's more of a financial/business guy. Lerner is making these hires.
He wants a coach with experience working with a front office guy whom he can trust and work together with.
No matter who was hired first, coach or GM, Lerner was going to ask the same question: Can you work with (insert name here)? If he found two people who could work together, his job was then to create an environment where the two could succeed.
He knows that he will have to sell this team, but he believes that he's on the right track.
And he believes that the wins and losses will justify sending the train out of the station.
--------------------------------------------------------------------------------
Patrick McManamon can be reached at pmcmanamon@thebeaconjournal.com. Read his blog at 
http://www.ohiomm.com/blogs/mcmanamon/.
The Browns seem prepared to move down the road toward hiring Eric Mangini as their coach and George Kokinis as their personnel guru.
This train seems loaded. Whether it rolls will be answered when Kokinis interviews, and that won't happen until Sunday (according to Cleveland.com).
Mangini impressed Browns owner Randy Lerner greatly in an interview, and Kokinis (the Baltimore Ravens' director of pro personnel) is very close to Mangini, dating to their days working for Bill Belichick in Cleveland.
The moves will be scrutinized.
This isn't the hiring of Bill Cowher or Mike Shanahan or Mike Holmgren, and Lerner knows that he might have to ''sell'' the new team that will run his team.
But he feels strongly that this new team will help the Browns win.
And that's what matters to him. Because when all is said and done, all the questions about Mangini this or Kokinis that will go away — if the Browns win.
Lerner has remained mum about the hires, instead choosing to bury himself in the job. But discussions with NFL folks who have talked to people who have been interviewed and with other NFL folks who have observed the process have painted a picture of how the Browns got to this point.
They did it by making a decision that it didn't necessarily matter if the coach or GM were hired first and by making some judgments about the qualifications wanted in a coach.
Two factors were key, both of which sprung from the four-year experience with GM Phil Savage and coach Romeo Crennel.
That pair wound up not seeing eye to eye, and differences between them affected the team's ability to win, especially last season.
Lerner did not want a repeat.
So he insisted that the two people whom he hired be able to work together, which means they had to know each other and get along.
He also saw that Crennel hired two coordinators who eventually were replaced. A rookie coach, his research showed, was more likely to make mistakes with his key hires than one who had been through the battles.
That led him to conclude that the Browns of today need a coach with head coaching experience.
As Lerner studied and reflected on the experience of Belichick, he also decided that the best thing that the New England Patriots did was to create an environment where he could succeed. Forget Belichick's personality, forget the media complaints — make it where the guy can win and let him do his job.
That's what Lerner decided the best thing would be for the Browns — find the right guy, then create the environment and circumstances where he could win.
Lerner did not enter the search determined to find a GM or coach first. He instead focused on finding the ''right guy'' for either job.
Before interviewing, he went to several teams to ask: Who makes the decision on personnel?
With the Pittsburgh Steelers, decisions are agreed on by all, and the owner breaks any tie.
Other teams gave different answers. One team said the coach, another the GM, and others said it had to be a complete team decision.
That led Lerner to conclude that the most important thing was to find people who could work together.
Thus he requested and was granted permission to interview Kokinis, a come-from-nowhere dark horse who entered the picture because he and Mangini are very close. Clearly Mangini recommended him, and Lerner believes strongly enough in Mangini that he is willing to consider and perhaps go with Kokinis.
This gives a lot of influence to a guy who was fired from the New York Jets. But Lerner was intrigued the second that he heard Mangini had been fired.
He called him quickly, and when he interviewed Mangini, Lerner was more than impressed with Mangini's knowledge, his ability to explain that knowledge and his ability to show he could apply it.
He liked Mangini's plans for everything from putting in a disciplinary structure (something the Browns think was missing with Crennel) to how to run training camp to how to game-plan for a specific opponent.
He found him to be anything but ''Romeo Light,'' the term being used to knock Mangini's candidacy by those who thought that he was another hire just like Crennel.
These feelings blended well with other studies the Browns had conducted, studies that favored hiring a coach who had experience in one place but was still young in his development.
The team thinks that this would get the coach on the good side of the learning curve, so to speak, because he could learn from his mistakes.
Other candidates
It's why the Browns decided not to wait on Mike Shanahan, who had worked almost his entire NFL career with one owner and who wanted to take two weeks off after that owner fired him.
The Browns reached out to Shanahan several times, but eventually viewed him as being too emotional to take another job so quickly.
Brian Billick's approach did not fit what they wanted.
Mike Holmgren was committed to taking a year off.
There was never a real desire to go back to a Marty Schottenheimer.
And when Cowher said thanks but no thanks, the feeling grew that perhaps some of these coaches were just too entrenched with their former team. That no matter how hard a guy like Cowher tried, he would always be a Pittsburgh Steeler.
Scott Pioli interviewed to be the GM, but there has been no indication that he was eager to leave the Patriots, much less join the Browns.
Rich McKay of the Atlanta Falcons was considered strongly, but he delayed his interview and did not seem eager. His hiring also would entail hiring a personnel man and a coach, and Lerner evidently thought that he could accomplish the same thing without the extra layer of management with Mangini and Kokinis.
Deciding to hire a coach with some experience but not one entrenched and branded with a team limited the pool, especially because Lerner also did not want to wait for a coach in the playoffs.
Atlanta Falcons offensive coordinator Mike Mularkey coached the Buffalo Bills for two years but was not viewed as having the same strategic abilities as Mangini.
Cam Cameron and **** LeBeau are with playoff teams.
Back to Mangini
Which leads the road back to Mangini, a Belichick-trained assistant who rose quickly with the Patriots to become defensive coordinator before he took the job with the Jets.
There are positives about him, starting with three years of head coaching experience and two winning seasons.
He is bright, organized (perhaps to a fault) and a workaholic.
He started his career as an intern in the Browns' public relations department, and when the Jets visited Cleveland two years ago, he sent the media lunch with a note that said: ''I don't forget where I came from.''
Concerns come mainly from his personality rather than his football IQ. He was said to be very difficult to work for, especially in his first season.
He ended the past season terribly, as an 8-3 record turned into a 9-7 finish. Losses came to the Miami Dolphins in the finale, but also to the Oakland Raiders, San Francisco 49ers and Seattle Seahawks. Between them, they won 16 games.
Some point to the fact that quarterback Brett Favre had a terrible December, and that Favre was foisted on Mangini late in training camp by owner Woody Johnson and GM Mike Tannenbaum.
Mangini also was criticized for some of the same on-field decisions that Crennel heard criticism. Field goals vs. touchdowns. Punting vs. kicking a field goal. Some of those calls, especially in a late-season loss to the Seahawks, did not sit well with Jets fans and media.
The Browns think that he will learn from those mistakes (if they were mistakes) and grow given a second chance.
Finally, Mangini is cut from the Belichick cloth that a hamstring injury is a ''leg'' injury and the timetable for return is ''day to day.'' He also wants a cone of silence around his team and reportedly fined players for talking about injuries and/or saying more to the media than he liked.
Hopefully he'll learn that being honest about injuries and being honest in general really does not affect who wins or loses. Especially because he's walking into an environment where fans are frustrated and being open will help heal some of the wounds.
Bottom line is winning
The Browns, and Lerner, understand the questions.
They don't hide from them. They just believe that the positives outweigh the negatives, and that a guy who is willing to learn and grow will be better the second time because of the things that happened the first.
Too, they see some of these things as decorations on the cake.
What matters to Lerner, and the team, is winning.
In a sense, this is the first time that Lerner has stepped with both feet into the operations of his team. John Collins was team president when Savage and Crennel were hired, and he had as much to do with their hiring as anyone.
Mike Keenan now is the team's president, but he's more of a financial/business guy. Lerner is making these hires.
He wants a coach with experience working with a front office guy whom he can trust and work together with.
No matter who was hired first, coach or GM, Lerner was going to ask the same question: Can you work with (insert name here)? If he found two people who could work together, his job was then to create an environment where the two could succeed.
He knows that he will have to sell this team, but he believes that he's on the right track.
And he believes that the wins and losses will justify sending the train out of the station.