Well I screwed up and upgraded to Genie last week and signed a 2 year contract with nothing to show for it.

I actually got the deal last year because of this thread too.
Anyway, I called the CR number and told them that my BiL got the Big Deal after threatening to cancel and I wasn't offered anything with my renewal. I've been with DTV since 1995 and she said she would gladly give me the deal but because my line was an active line, she wasn't able to. She told me to call the regular number and see what I could get and that she would monitor my account to make sure I got it and try to see what she could do if I didn't.
Well, the best I was offered after that was $25/month off for 2 years. I told him I'd call back the original CR and see if she could help. I'll wait until next week to see if she really is monitoring my account.