Economic impact of a ARI v BAL Super Bowl . (1 Viewer)

[hotdogcollars]

If the Ravens manage to win the late game, this will be the worst SB in years, in terms of revenue generated. yes, the ratings will be fine as the SB is a guaranteed 60 share. But, the revenue generated from sales of team gear will be WAY off. The relatively small fan bases combined with the economic climate will cost retailers millions in lost revenue. On the bright side, the cost of tickets to the actual game will be the lowest in over a decade. you know, if you're actually a Cards or Ravens fan

in other words, go Steelers. OR, prove me wrong all you Cards and Ravens fans.

 

[VTjkru]

Doubt it will be that significant, it'll be good for the NFL to expand their game to these areas anyways

 

[BusterTBronco]

Yes, sales of NFL merchandise is the engine which keeps the American economy humming. I'm guessing that a Baltimore-Arizona superbowl will add another year or two to the recession. Heck, it might even put is back into the dark ages.

 

[JZilla]

If the Ravens manage to win the late game, this will be the worst SB in years, in terms of revenue generated. yes, the ratings will be fine as the SB is a guaranteed 60 share. But, the revenue generated from sales of team gear will be WAY off. The relatively small fan bases combined with the economic climate will cost retailers millions in lost revenue. On the bright side, the cost of tickets to the actual game will be the lowest in over a decade. you know, if you're actually a Cards or Ravens fan

in other words, go Steelers. OR, prove me wrong all you Cards and Ravens fans.

No offense, but, who the hell cares what you think?

 

[hotdogcollars]

just trying to bring up another perspective.

and you would be surprised how important events like this are to businesses. especially when sales are slow. So, no the SB does not drive the US economy. But, it could make a big difference to a lot of businesses

 

[massraider]

just trying to bring up another perspective. and you would be surprised how important events like this are to businesses. especially when sales are slow. So, no the SB does not drive the US economy. But, it could make a big difference to a lot of businesses

Same thing was probably said about Pats/Rams Super Bowl.Can't have the same 8 teams in the big game every year. Success in AZ is only good for the NFL long term.As to merch sales, I don't think it'll matter. It's not like there are fans at the Super Bowl anyway. it's about 80% execs from different companies that couldn't care less about the actual teams.

 

[bicycle_seat_sniffer]

worse than STL v Tennesee???

 

[Twilight]

I know Pitt is top 3 in merchandise. Would them going to the Super Bowl again really add to that?

Contrast that to the Cardinals, who I'm sure is near the bottom of the list (Don't know for sure, just guessing). This Super Bowl should SIGNIFICANTLY increase their merchandise totals. Their fans aren't as rabid, but the bandwagon has a lot more room for newbies, and the accompanying gear they would need to buy.

Sorry, the economy will be the only hindrance to merchandise sales, not the selection of teams in the SB.

 

[FavreCo]

Sure beats a BAL/PIT vs PHI yawnfest.

 

[JZilla]

I know Pitt is top 3 in merchandise. Would them going to the Super Bowl again really add to that?Contrast that to the Cardinals, who I'm sure is near the bottom of the list (Don't know for sure, just guessing). This Super Bowl should SIGNIFICANTLY increase their merchandise totals. Their fans aren't as rabid, but the bandwagon has a lot more room for newbies, and the accompanying gear they would need to buy.Sorry, the economy will be the only hindrance to merchandise sales, not the selection of teams in the SB.

Agreed. Now the Cardinals might finally get the support of their own state.The Ravens are an entirely different story. They don't even have the support of their own state, as it is owned by 2-3 staunchly established franchises. They do have a solid, passionate fanbase in the Baltimore metro area. But considering they already won one Super Bowl and are still the ******* purple stepchildren, I wouldn't expect anything to get bigger or better at this point in that respect.

 

[PatsWillWin]

Goodell should apply for a bailout.

 

[Lombaowski]

just trying to bring up another perspective. and you would be surprised how important events like this are to businesses. especially when sales are slow. So, no the SB does not drive the US economy. But, it could make a big difference to a lot of businesses

Same thing was probably said about Pats/Rams Super Bowl.

I doubt it since Boston is the 8th biggest media market and the Rams were the greatest show on turf.

 

[gump]

I'd say Arizona's win will cost retailers roughly $5-8M at retail.

A Balt win would cost retailers roughly $12-15M at retail.

It is a significant thing for Licensed Sports retailers. A Pitt loss not only means big $$ lost for guys like DSG, who have a strong presence in Pitt....but will also cost retailers in other parts of the country that can sell Steelers product, and can't sell Balt or Ariz product (Florida, etc).

Ranking by licensed sales is roughly:

Pitt - #2

Balt - #25-30

Ariz - #25-30

 

[massraider]

I'd say Arizona's win will cost retailers roughly $5-8M at retail.A Balt win would cost retailers roughly $12-15M at retail.It is a significant thing for Licensed Sports retailers. A Pitt loss not only means big $$ lost for guys like DSG, who have a strong presence in Pitt....but will also cost retailers in other parts of the country that can sell Steelers product, and can't sell Balt or Ariz product (Florida, etc).Ranking by licensed sales is roughlyitt - #2Balt - #25-30Ariz - #25-30

So, really, who gets hurt by this? Where's the 'impact'? Nationwide retailers? 12 mill spread out over every place that sells NFL apparel doesn't seem like a very big deal.

 

[thejag]

Losing Pittsburgh would hurt at this point. Teams that are top-5 have fans that buy Super Bowl licensed shirts, hats, keychains, etc. It's not only the jerseys that get lost at the SB, it's the actual game gear. If your fans have bought in the past, they will most likely keep buying.

 

[GroveDiesel]

I'd say Arizona's win will cost retailers roughly $5-8M at retail.A Balt win would cost retailers roughly $12-15M at retail.It is a significant thing for Licensed Sports retailers. A Pitt loss not only means big $$ lost for guys like DSG, who have a strong presence in Pitt....but will also cost retailers in other parts of the country that can sell Steelers product, and can't sell Balt or Ariz product (Florida, etc).Ranking by licensed sales is roughlyitt - #2Balt - #25-30Ariz - #25-30

Yeah, but again, lots of bandwagon fans will buy tons of Cards gear. Not sure that you can use past sales as a good indicator on this one.

 

[gump]

I'd say Arizona's win will cost retailers roughly $5-8M at retail.A Balt win would cost retailers roughly $12-15M at retail.It is a significant thing for Licensed Sports retailers. A Pitt loss not only means big $$ lost for guys like DSG, who have a strong presence in Pitt....but will also cost retailers in other parts of the country that can sell Steelers product, and can't sell Balt or Ariz product (Florida, etc).Ranking by licensed sales is roughlyitt - #2Balt - #25-30Ariz - #25-30

So, really, who gets hurt by this? Where's the 'impact'? Nationwide retailers? 12 mill spread out over every place that sells NFL apparel doesn't seem like a very big deal.

The more I think about it...my estimates are low. I was just thinking of apparel...but throw in hard goods, and you can probably double those numbers.Good question though. Licensed is a small % of DSG's business...so obviously it doesn't make or break them. It will affect the "mom-and-pops" and the smaller chains who focus entirely on licensed. They all had a miserable '08 and Dec...and need any Hot Market they can get for a boost.One example I can estimate is a chain based in FL with about 40 stores throughout the south...I'd say a Pitt win would be $250K in their pocket.

 

[gump]

I'd say Arizona's win will cost retailers roughly $5-8M at retail.A Balt win would cost retailers roughly $12-15M at retail.It is a significant thing for Licensed Sports retailers. A Pitt loss not only means big $$ lost for guys like DSG, who have a strong presence in Pitt....but will also cost retailers in other parts of the country that can sell Steelers product, and can't sell Balt or Ariz product (Florida, etc).Ranking by licensed sales is roughlyitt - #2Balt - #25-30Ariz - #25-30

Yeah, but again, lots of bandwagon fans will buy tons of Cards gear. Not sure that you can use past sales as a good indicator on this one.

It is difficult to guage certain markets. Tampa for instance exploded when it won the SB in '02. Arizona could be similiar. But looking at sales for the Conference Championship, it paints a pretty good picture. Sales will be better than they would have been for Carolina, Tennessee, or San Diego. But still a far cry from Pitt or Philly.