Speaking of safety....
How nature inspired our audio ecosystem
stories.rivian.com
I didn't realize the Rivian made an external sound when approaching pedestrians and cyclists.
After month I have to say this is the most well thought out vehicle I've ever sat in.
What's the story behind people making Rivian? What seems to be the driving force and what is important to them? Who are they and what's their history?
From an interview with CEO
Our society tends to view people with obsessions as weird. Do you think everyone should have one?
I think indifference is a real challenge to society’s progress. I was deeply passionate about cars and transportation. Then as I got older, I realized these things I loved and grew up dreaming about—from a very young age, I would have windshields and engines in my room—were the source of so many of our macro challenges as society. Everything from the vast majority of wars, to the fact that every major city in the world has air quality issues largely as a result of cars, to climate change. It led me to say, “Well, can I be a helpful participant in driving some of the change we need to see?” Which of course led to me creating Rivian.
There are two ways to go about your business. One is to be boastful and puff yourself up. That works in business and politics. You have Elon and Trump. And then the other way is to be quiet. You’ve been the latter. Why pick that route?
You have to be authentic to who you are. My baseline is understated. I’m not by any means shy, but I’d rather put my head down and focus on execution. And I think one of the big challenges we have as a society is that there’s so much noise in the system. And there’s a lot of hype. There’s a lot of digital bullying of all sorts. As a company, we want to represent something different. And we want to make sure we’re focused on results.
The reason Rivian was created, and the reason we’re working hard, is to create products that shift mindsets and to create incredible experiences. Not to build something that in any way is trying to create polarization or trying to say “us versus them.” The scale of the challenge we have in terms of transitioning to sustainable energy is enormous, and this is not the time to be throwing stones.
Not only are you trying to get cars off the line, you’re dealing with a company that’s gone public during COVID with the supply chain crises and you don’t seem frazzled. What’s your secret?
This is so much easier than 2010 and 2011. We couldn’t make payroll. Like every other week, we were running out of cash. And we had 14, 15, 20 employees and we’re trying to start a car company. That’s hard. Today we have products people love, we have a clear line of sight to profitability. We’re ramping up, and the next product has been developed by this incredible team.
We started setting up our plant in February of 2020. You couldn’t have picked a worse time. Imagine installing a billion and a half dollars worth of equipment starting in February 2020. We had to be creative. And then immediately after getting all the equipment installed, we had this massive supply chain shortage, which basically meant we had a plant that we couldn’t run. And it’s very public—we are a public company, so we got punched in the face, so to speak, in front of everyone. But that was okay. Like, we got through it.
Wait, you’re saying that that was the chill part?
That was hard, but I knew it was gonna be hard. You don’t start a production plant in a car company thinking it’s going to be a walk on the beach. It’s going to be hard. If you want to join a company where you’re walking on a paved path, and there’s a cool breeze, and the sun’s in just the right spot, this isn’t that company. If you want to join a place where you’re going to be climbing up the side of a mountain, there’s no trail markers, and sometimes you grab a rock and the rock pulls out and you’re like,
Oh, damn, what do I hold on to now? So it’s exciting, it’s invigorating, it’s going to stretch you. If you go in with that mindset, that’s a totally different outcome.