We're comparing I&O and FG because it's an interesting comparison. Who cares that they don't overlap perfectly all over the globe?
it's a fine comparison at some level, obviously. They are two of the best burger chains.
but falling short of I&O on some aspects doesn't make it horrible. doesn't seem reasonable to argue that because I&O sells things for one price that any other good burger chain has to charge a similar price or else not be worth visiting. it comes down to what options people have imo. most of us don't have I&O as an option.
I think the expansion of 5G is a good thing for most consumers as it offers a quality product at a reasonable price. If I&O opened more locations, I'd be psyched too but they aren't going to do that.