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McDonald's year over year sales were terrible. How would you fix

Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
It's the identity. McDonald's has been very successful for decades and employs smart people who know the power of branding a lot better than any of us. They've spend hundreds of millions to establish a corporate identity. That's going to be very hard to change because of their size and how well established their brand is. They won't go out of business but I don't think burgers and fries are a growth sector. They've clearly struggled to redefine themselves beyond burgers and fries.
Not sure what you're getting at here.
McDonald's sells burgers and fries. Customers go there to buy burgers and fries. They have a clown who does charity work and scares some people.

A fireplace isn't going to significantly alter this.
Again, look at all of the pictures. It's not just a fireplace. They are lounges. You know what people do in lounges? I'll give you a hundred guesses and one hint: It rhymes with lounge.
Do they have a lounger in the toilet? Cause that's where I'd spend most of my time until they change that burger to actual beef.

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
Thanks for the insight, Carnac the Magnificent! You and Eminence should talk about how great you are at predicting the future.

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
It's the identity. McDonald's has been very successful for decades and employs smart people who know the power of branding a lot better than any of us. They've spend hundreds of millions to establish a corporate identity. That's going to be very hard to change because of their size and how well established their brand is. They won't go out of business but I don't think burgers and fries are a growth sector. They've clearly struggled to redefine themselves beyond burgers and fries.
Not sure what you're getting at here.
McDonald's sells burgers and fries. Customers go there to buy burgers and fries. They have a clown who does charity work and scares some people.

A fireplace isn't going to significantly alter this.
Again, look at all of the pictures. It's not just a fireplace. They are lounges. You know what people do in lounges? I'll give you a hundred guesses and one hint: It rhymes with lounge.
Do they have a lounger in the toilet? Cause that's where I'd spend most of my time until they change that burger to actual beef.
If you truly believe they don't use real beef, I feel sorry for you.

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
Thanks for the insight, Carnac the Magnificent! You and Eminence should talk about how great you are at predicting the future.
How do you not see he's right?

There are so many better burger options available...that's the problem.

Hell...coming up with a list of burger spots that are as consistently bad or worse that McD's is actually the difficult task.

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
Thanks for the insight, Carnac the Magnificent! You and Eminence should talk about how great you are at predicting the future.
How do you not see he's right?

There are so many better burger options available...that's the problem.

Hell...coming up with a list of burger spots that are as consistently bad or worse that McD's is actually the difficult task.
Yes. Because no other company has ever successfully rebranded themselves. Oops. Excuse me. I have a call on my Apply iPhone.

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.

 
If you truly believe they don't use real beef, I feel sorry for you.
I'm sure they do...it's all the other stuff. Bleach and fillers...it's just nasty. Trying to stretch the burger beyond belief.My mom used to do the same by adding flour or bread crumbs and onions and peppers to the patty.

McD's is obviously using terrible additives to stretch it and hopefully get people addicted but it's past the tipping point and left a bad taste in people's mouths not to mention bubbling stomachs and toilets that look like Rorschach tests.

 
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Don't the sales mainly affect the franchisees? From what I recall McDonalds the corporation is mainly in the real estate business. I guess sales would dictate what they can charge their operators?

I think there are just so many more options these days it is inevitable that McDonalds revenue will fall. There are more restaurants but less market share. All they can due is keep spreading to maintain profits. Once the world is saturated with golden arches then an inevitable decline will occur until we colonize the moon and other planets.

 
Yes. Because no other company has ever successfully rebranded themselves. Oops. Excuse me. I have a call on my Apply iPhone.
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?

 
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There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
I never said it wouldn't be hard to do. But to just say it can't be done is ludicrous.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...

Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
I never said it wouldn't be hard to do. But to just say it can't be done is ludicrous.
If I were them, I'd consider diversification. They're a huge corporation with tremendous resources and have some experience with growing smaller brands (e.g. Chipotle).

I think it would be easier for them to build another restaurant chain than to change McDonald's into that chain, while still preserving its burger & fries business.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...

Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?
I do. I was making a joke. I actually do that quite a lot. Again, sorry if you found it offensive.

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
I never said it wouldn't be hard to do. But to just say it can't be done is ludicrous.
If I were them, I'd consider diversification. They're a huge corporation with tremendous resources and have some experience with growing smaller brands (e.g. Chipotle).

I think it would be easier for them to build another restaurant chain than to change McDonald's into that chain, while still preserving its burger & fries business.
I could see that. That actually makes a lot of sense.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?
I do. I was making a joke. I actually do that quite a lot. Again, sorry if you found it offensive.
I find it hard to believe a grown man does that in normal conversation but I'll take your word for it...carry on.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?
I do. I was making a joke. I actually do that quite a lot. Again, sorry if you found it offensive.
I find it hard to believe a grown man does that in normal conversation but I'll take your word for it...carry on.
I think you're being overly sensitive on this. Seriously.

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
McDonalds - if it went back to the quality of say 15 years ago, would be a significant improvement on McDonalds today. Just terrible tasting burgers, and even their fries seem to be much worse.

 
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?
I do. I was making a joke. I actually do that quite a lot. Again, sorry if you found it offensive.
I find it hard to believe a grown man does that in normal conversation but I'll take your word for it...carry on.
I think you're being overly sensitive on this. Seriously.
Probably...my bad.

Just struck me wrong especially since your point of Apple was a terrible example.

Apple didn't just slap some paint on its logo and add a comfy couch to its lobby. They had to come up with a product that people wanted.

People don't typically want violent, bowel-strangling, diarrhea-inducing food.

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
McDonalds - if it went back to the quality of say 15 years ago, would be a significant improvement on McDonalds today. Just terrible tasting burgers, and even their fries seem to be much worse.
The fries have definitely gone downhill. They used to be the main reason one went there.

 
i do not know why but i just can not eat there food it honestly just instantly gives me diarea i do not know maybe it is because i do not eat fast food hardly at all or what but even tho it tastes good i just can not handle it does anyone else have the problem i wonder if it is the oil they use or something but if that is the case switch it so that eating the food does not give you instant number three that is where i would start take that to the bank brohans
I've got the stomach of an iron trap...I can eat anything.

I eat fast food like it's my job...but McD's INSTANTLY gives me the squirts.

I mean...I'm driving down the road and not even finished eating their burger and I'm wrenching my cheeks together hoping I can make it to my next stop in time just so my @zz can sneeze crap all over the toilet.
that is exactly what i am talking about i do not have fast food of any type hardly at all i try not to spend money on that but if i do i have to have subway or something like that micky d just gives me three that is what i say take that to the bank bromigo

 
i do not know why but i just can not eat there food it honestly just instantly gives me diarea i do not know maybe it is because i do not eat fast food hardly at all or what but even tho it tastes good i just can not handle it does anyone else have the problem i wonder if it is the oil they use or something but if that is the case switch it so that eating the food does not give you instant number three that is where i would start take that to the bank brohans
I've got the stomach of an iron trap...I can eat anything.

I eat fast food like it's my job...but McD's INSTANTLY gives me the squirts.

I mean...I'm driving down the road and not even finished eating their burger and I'm wrenching my cheeks together hoping I can make it to my next stop in time just so my @zz can sneeze crap all over the toilet.
that is exactly what i am talking about i do not have fast food of any type hardly at all i try not to spend money on that but if i do i have to have subway or something like that micky d just gives me three that is what i say take that to the bank bromigo
Sometimes it's not the food, but the amount of sanitizer used. If it's over sanitized, it can give you the squirts.

 
whatdo you mean brohan do they put sanitzer on the food that is gross take that to the bank grosshan

 
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
McD's is a lot of things, but "greasy" isn't one of them. At least not relative to other burger/fry joints.

Not that that's a compliment, of course.

 
pollardsvision said:
urbanhack said:
TheIronSheik said:
urbanhack said:
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
McD's is a lot of things, but "greasy" isn't one of them. At least not relative to other burger/fry joints.

Not that that's a compliment, of course.
come on brohan get real they make fries by frying them in grease they fry chicken patties in grease they grill burgers in thier own fat also called grease and if you go in to one of those joints they have grease on the tables grease on the booths and so on i mean jeez mabye some other places are worse but that is like saying your car gets better mileage than mine so your does not use gas just come on take that to the bnak

 
tdoss said:
TheIronSheik said:
tdoss said:
TheIronSheik said:
tdoss said:
TheIronSheik said:
tdoss said:
You can't have a discussion without throwing in little digs and stupid comments like a child?

Ok...I'll speak to you on your own terms:

Oops...did Apple rebrand without a new/improved product?

Opps, facts...Chief.

Oh no he di'nt! Logic...all up in ya face.

Daaaaamn...you just got served, son!

See how stupid that tactic is...you child?
I took a dig at you? I'm sorry you feel that way.
No...just the overly sarcastic "Oops" siht thrown in...Do you honestly speak this way?

Look at that sentence you posted...do you really talk like that in real life? To another adult?
I do. I was making a joke. I actually do that quite a lot. Again, sorry if you found it offensive.
I find it hard to believe a grown man does that in normal conversation but I'll take your word for it...carry on.
I think you're being overly sensitive on this. Seriously.
Probably...my bad.Just struck me wrong especially since your point of Apple was a terrible example.

Apple didn't just slap some paint on its logo and add a comfy couch to its lobby. They had to come up with a product that people wanted.

People don't typically want violent, bowel-strangling, diarrhea-inducing food.
They also had a dynamic CEO who was ruthless and cunning and wasn't going to let Apple fail. He was essentially a Michael Jordan in a suit. Who is McDonald's CEO? I honestly don't know, but considering I've worked in the stock market for 15 years, that's saying something.

Hard to believe this thread is still going.

 
pollardsvision said:
urbanhack said:
TheIronSheik said:
urbanhack said:
Here's what the new insides look like.

LINK
Looks like a McDonald's with a fireplace :shrug:
And are Starbucks something amazing inside? :confused:
hint: it's not a McDonalds.
So it's the name? Got it.
name

clientele

menu

just a few things.
This makes perfect sense. To you, anyway. :thumbup:
McDonald's is greasy, fast food joint....it's going to be this no matter what type of furniture or other #### you put inside the store. :shrug:
McD's is a lot of things, but "greasy" isn't one of them. At least not relative to other burger/fry joints.Not that that's a compliment, of course.
come on brohan get real they make fries by frying them in grease they fry chicken patties in grease they grill burgers in thier own fat also called grease and if you go in to one of those joints they have grease on the tables grease on the booths and so on i mean jeez mabye some other places are worse but that is like saying your car gets better mileage than mine so your does not use gas just come on take that to the bnak
You ever peeled off the bun and toppings of a McDonalds patty and examined it? Looks like the surface of the moon; dry and full of weird craters. There's grease at McDonalds, but their patties are hockey pucks. The drippings are most likely from condiments, overly processed cheese and the ####### sweat from unhealthy people option to actually eat their meal inside a store.
 
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actually bromigo i have not i normally just chew them up but hey you eat your way i will eat mine anyhow i eat there probably one time a year maybe and probably not even that much it just ruins my stomach like a hundred cherry bombs going off in there it is not a pretty scene so there you have it take that to the bank but i still think saying a place that fries food in grease is not greasy is off the charts

 
actually bromigo i have not i normally just chew them up but hey you eat your way i will eat mine anyhow i eat there probably one time a year maybe and probably not even that much it just ruins my stomach like a hundred cherry bombs going off in there it is not a pretty scene so there you have it take that to the bank but i still think saying a place that fries food in grease is not greasy is off the charts
What GM said.

I said "compared to other burger/fry joints".

McD's has a shocking lack of greasiness and I'd say that's a big part of their problem. "Sterile" is the adjective I'd choose over "greasy". That's a great thing for those on the road looking for a great bathroom. Everybody knows you go to McD's for that. But I'd say it describes their streamlined food prep process too.

In fact, I'm pretty sure they even use some kind of vinyl/plastic/whatever substance their scientists cooked up mat on their flat top.

When you throw an 80/20 chuck patty in a hot griddle, there's going to be some grease involved when you get that glorious burger. That ain't happening at McD's. You are getting something more akin to a dry microwaved soyburger.

 
There have been a lot of companies that have successfully transformed their businesses. Few if any had an identity that was as well established in the consumer's mind as McDonald's is. Adapting to changes in public tastes is going to be tougher for McDonald's than it was for IBM to evolve from a computer manufacturer to a computer services company.
McDonalds - if it went back to the quality of say 15 years ago, would be a significant improvement on McDonalds today. Just terrible tasting burgers, and even their fries seem to be much worse.
The fries have definitely gone downhill. They used to be the main only reason one went there.
When I was in college there was a McDonalds and Andys (think Wendys clone) in the same shopping center parking lot. Went through the drive through at Andys for the burger and McDs for the fries.

 
Do you own boatloads of McDonalds stock? You seem a bit obsessed
Not obsessed at all. I just think it's funny that some people are confused with this headline and take it as McDonald's is a failing company. That's all. :shrug:
I dont think anyone mentioned it being a failing company but you.

Everyone else is just stating how crappy their food is and how they are losing market share because of better/healthier/tastier/cheaper options.

 
Do you own boatloads of McDonalds stock? You seem a bit obsessed
Not obsessed at all. I just think it's funny that some people are confused with this headline and take it as McDonald's is a failing company. That's all. :shrug:
I dont think anyone mentioned it being a failing company but you.

Everyone else is just stating how crappy their food is and how they are losing market share because of better/healthier/tastier/cheaper options.
OK

 
I enjoy McDonalds.

It's probably my favorite fast-food (aka drive thru) burger place when I'm in a rush or on the road.

All you pansies with your weak stomachs can stuff it.

 
Stopped in a McD's this weekend and they had a completely new price structure. You could buy a Sandwich for a reasonable price and then add 1 side for a $1 or 2 sides for $1.50. Was able to get a BigMac, Med Coke, Med fry for $4.71, which is the price point they should be at. Would have been nearly $7 on the old value meal plan.

 
Stopped in a McD's this weekend and they had a completely new price structure. You could buy a Sandwich for a reasonable price and then add 1 side for a $1 or 2 sides for $1.50. Was able to get a BigMac, Med Coke, Med fry for $4.71, which is the price point they should be at. Would have been nearly $7 on the old value meal plan.
good to know

 
actually bromigo i have not i normally just chew them up but hey you eat your way i will eat mine anyhow i eat there probably one time a year maybe and probably not even that much it just ruins my stomach like a hundred cherry bombs going off in there it is not a pretty scene so there you have it take that to the bank but i still think saying a place that fries food in grease is not greasy is off the charts
What GM said.

I said "compared to other burger/fry joints".

McD's has a shocking lack of greasiness and I'd say that's a big part of their problem. "Sterile" is the adjective I'd choose over "greasy". That's a great thing for those on the road looking for a great bathroom. Everybody knows you go to McD's for that. But I'd say it describes their streamlined food prep process too.

In fact, I'm pretty sure they even use some kind of vinyl/plastic/whatever substance their scientists cooked up mat on their flat top.

When you throw an 80/20 chuck patty in a hot griddle, there's going to be some grease involved when you get that glorious burger. That ain't happening at McD's. You are getting something more akin to a dry microwaved soyburger.
That's because they are not fresh off the griddle when you order a burger at McDonalds. It is pre made..and then put in a hot bin. If you got that burger fresh off the griddle it would drip with fat grease.

That's the difference between going to a Burger Fi or a Five Guys and going to Burger King or McDonalds. I remember when Burger King (in the 70's and early 80's) flame broiled your burger to order. It was great. The Whopper was really great. Then they went to the pre made assembly line....store it then microwave it model and it is god awful crap.

 
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