Well, file this in the don't believe anything you read on the Internet department. Contrary to relentless rumors that Microsoft Surface would start at $199, actual cost will be $300 more. Rather than price against tablets selling for $299 or less, Surface competes with iPad, while offering more storage for less cost. But iPad has the way upper hand on screen resolution, which is a compelling feature.
At Noon EDT today, Microsoft started taking pre-orders for Surface, following a gaffe that temporarily offered the tablet and revealed pricing -- $499 to $699 for three models. The entry-level 32GB tablet is $499, same as new iPad, which is 16GB. The $599 Surface adds detachable keyboard cover, and the $699 model bumps storage to 64GB. Pre-orders are for the model running Windows RT. Microsoft hasn't announced pricing or started pre-orders for the Windows 8 tablet. As previously reported, Surface RT launches alongside Windows 8 on October 26. Yesterday, Microsoft kicked off the tablet's ad blitz.
Four months ago, I asserted that "Surface is all about Apple", and final pricing bears that out. At a time when Android tablet prices creep down -- ASUS Pads, Google Nexus 7 and Samsung Galaxy tablets are all examples -- Surface stays closer to iPad. From a purely screen-resolution perspective, iPad 2 costs less, just $399 (but, again, only with 16GB storage). Like comparably-priced Surface, the $599 new iPad also has 32GB storage and the $699 model 64GB, but no free, detachable keyboard. But Apple's tablet offers considerably higher screen resolution for the price -- 2048 by 1536, compared to 1366 by 768 for Surface. Additionally, Apple offers iPads with LTE. Surface is Wi-Fi only, but does run Windows and comes with Office Home and Student for free.