NBA - Mid Season Tournament (1 Viewer)

[On The Rocks]

I’m a bit perplexed by the idea that Adam Silver and the NBA Board of Governors have high interest in a mid season tournament. 
One of the primary reasons I’ve seen is to ignite interest in the league during an otherwise low interest part of the season. I don’t know anything about European Soccer but I’ve read the league wants something similar to what the do?
This seems extremely high risk - low reward to me. I can’t imaging the players association would let this get off the ground. 
 

 

[Long Ball Larry]

I'm sure it would all depend on how much revenue it could actually generate.

Depending on how it's structured, it could probably bring in a lot of TV money.  I think they would have to reduce the number of games in the season, though, and figure out how to ensure that the revenue generated by the tournament would be greater than that.