My understanding of Noom is that it is based around EXACTLY what you advocate. Changing of eating habits and exercise with heavy doses of mental healthiness and understanding the psychology of why your habits were not good in the first place.Perfect example of where things are.
Weight loss app, Noom just sent an email with the subject line:
I'm not saying it's new. I'm saying it's great marketing.
I think lots of people know deep down that magic fixes don't seem right. But they still want them.
I agree completely a better message would be stressing what you said in that it doesn't need to be some great sacrifice. When the focus is denial, that's tough.
If your goal is behavior change and not a diet then it really isn't a sacrifice, it is simply adjusting how you eat to be in line with healthy patterns. The reason most people end up losing weight on some diet and then gain it all back is because they sacrificed whatever to follow the diet but then the diet isn't something that could always follow. Once they are off, their key to success is gone and they gain the weight back.
Yes, it is marketing. We all know that. No marketing seeks to be really truthful but rather to be really appealing. However, I would argue that saying "without the sacrifice" isn't misleading like you suggest in that sense that they are not asking you to sacrifice anything- just change a lot of what you are doing.
Thanks. We can debate the semantics of "sacrifice". I think most people would see not eating whatever you want as a "sacrifice". Or a cost. I think it's a small sacrifice well worth making. But I think it's still a sacrifice.
Eating better has a "cost". I think the better way is to acknowledge the cost is well worth it. Instead of pretending there is no cost.