Here's the same information but with a different spin:
Spin is the key word here. Frankly, I don't see where Variety has any reason to spin things. I don't think they have a dog in the fight. As far as I know, they're an entertainment industry rag. I suppose if you wanted to see a conspiracy, you could posit that they are anti Bezos, but Amazon isn't the first corporate entity to play in Hollywood.
If anything, I think the spin is coming from the Amazon side w/r/t the odd way the announced the numbers. Viewers of 11 days? Seems like a strange metric.