NewlyRetired
Footballguy
You probably already know this but just in case.For MLS, NBC Sports Network is not replacing ESPN, they are replacing FSC. NBC Sports Network is a massive boost in households over FSC.ESPN will continue to hold the rights to MLS Cup, not NBC, until all TV contracts expire in 2014. After that it is anyone's guess what will happen.I do agree though in general MLS is never going to be anything close to must see TV, even for a relatively small group of sports fans as soccer fans.=======================================================================Since we are talking about ratings and tv, the Chelsea Liverpool game did a combined 1.8 on Fox and FSC, which I think is the best combined rating so far for Fox and the EPL.The international break didn't help maintain momentum from the previous playoff rounds, and the game itself wasn't a barnburner. The shot of Brad Davis yawning on the sidelines was pretty telling.But I think the MLS TV audience is what it's going to be. The deal with NBC may help or it may not. Versus isn't available everywhere and hasn't penetrated the consciousness of the American sports fan. The league can still be successful on its own limited terms but it's hard to see the MLS Cup becoming must see TV.MLS has had success in every business aspect except TV. People just don't care enough to watch it and the ratings have pretty much flat lined for 10 years (outside of last years epic dip).Look at Floppo for example, he is decent MLS fan and even he forgot the leagues championship game was on. I am not sure anything will ever change for many many years in this regard as too many soccer fans continue to ignore the leagues games when it is on TV. The league is just not enticing enough for many US soccer fans to bother with.MLS Cup with an overnight rating of 0.8, which is double last year (though less than 2009) but still disappointing that they still can't even crack a 1.0 since there likely will never be the amount of star power that was present last night.Not easy going up against SNF and the Survivor Series PPV, among other things
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