#70 Adam & The Ants - Antmusic (1980)
Speaking of schtick, Adam & the Ants first album was pretty much a mix of punk, glam, and sexual references. When it didn't sell, Adam paired up with Malcolm McLaren, recruited a new band, and somehow became a bunch of pirates. Then, before the new album (Kings of the Wild Frontier) was even released, Malcolm helped the rest of the pirates escape to form Bow Wow Wow. Antmusic was the third single and made it to #2 on the UK charts, and Adam spent the next few years going more and more new wave.
https://www.youtube.com/watch?v=Rm9drIwmmU4