90+ catches is realistic for him as a focal point in this offense.
What % of the offensive snaps do you expect him to be on the field?
When/if healthy,
85-95% of 3+ WR formations.
35-65% of 2 WR formations. This is the big ???, I know. I think if he gets to 50% he'll hit 90 catches, and if he gets to 65+% he'll get 100+ catches. JMHO.
This is my concern. I'd expect close to 100% of the 3 WR sets, but not many snaps in traditional 2WR sets. Maybe 60-65% of the total offensive snaps.
I don't see 100 catch potential, if this is the case. Only 5 WRs caught 100 balls last year (only 2 in 2011, and 2 in 2010), and all of them were in on 90%+ of their teams snaps. All 5 got between 28-39% of their teams targets. Cobb got 17% last year.
He caught 5.5 balls/game last year, playing an increased role with Jennings and Jordy missing time. I think that is his absolute ceiling, assuming health, for 2013. I think 80 is realistic and would be a very good number for him.
We'll see what GB can do to get him the ball more, and of course I could very easily be wrong. But, again, the math isn't adding up to me.