James Cook played on 23-of-58 snaps in the Bills’ Week 4 win over the Dolphins.
Cook was in on only 39.7 percent of the Bills’ snaps this weekend — a season-low for the team’s RB1. Perhaps more alarming for fantasy managers is the fact that Cook played on just 2-of-6 third downs, and was second in routes run behind Latavius Murray. As PFF.com’s Nathan Jahnke also points out in his weekly recap article, Cook has seen a decline in targets every game this season, drawing just one look from Josh Allen on Sunday. Cook has been a top fantasy back through the first four weeks of the season, but pass-catching has always been baked into his ceiling. A continued decline in targets could have a negative impact on him in games like we saw in Week 4, where he was held to just 29 rushing yards on 12 carries.
I'm not sure how concerned to be about this.
Cook's snap %: 59, 59, 62, 40. Targets 6, 4, 3, 1. Rush attempts:12, 17, 15, 12
Murray's snap %: 23, 23, 25, 33. Targets: 2, 2, 1, 2. Rush attempts: 2, 6, 5, 4.
Harris' snap %: 13, 18, 13, 28. Targets: 2, 0, 0, 0. Rush attempts: 1, 7, 5, 6.
Until we see more of a trend his drop in usage this week could be attributed to simple game script/situation. On the other hand Cook got the goal-line TD, so...