Yet I made a reservation online for another fine restaurant a few blocks away in 30 seconds. Only requirement was cc to pay $8/person cancellation charge if cancelled less than one hour before or no-show. That is reasonable.
That
is reasonable. A few things:
- This place is not as busy as Cheesecake Factory, right? Slower restaurants can handle an 8 top no show, they don't need to make uncomfortable decisions like refusing large party reservations. Slower places don't have to refuse other reservations to handle your large group. If you don't show, bummer, but they most likely didn't lose a guest.
- One call to your CC company will erase any cancellation fee the restaurant wants to charge. The only time I knew restaurants to bang people on cancellations was New Year's Eve, and even then they only got paid if they had a signed CC auth form. People do not stand by quietly and get charged $100 simply for cancelling a reservation. There's phone calls, a sob story about why they were unable to make it, insistence that they called and spoke to 'someone'.
What Cheesecake Factory is doing is a similar version of high end restaurants having two different reservation times--beginning and end. They had to do it because people would ask for 7:30 or 8:00 reservations, but only be able to get 6:30. They would just show up at 7:30, and demand their table. The nicer the restaurant, the more this happens.
So places would confirm your reservation, 6:30-8:30. You show up at 7:30, fine. You have to be out by 8:30. At the most expensive places in NYC and London (and I am sure other cities) this is what it has come to. Restaurants that don't want to tell anyone 'no' have issued curfews for every reservation.
Cheesecake Factory is corporate, they have seen the numbers. It's better for business to turn and burn the smaller tables, and let someone else take the large parties.
I'm not telling you this is the best thing in the world. I'm just telling you why it's happening.