Why would we? With the plethora of articles, rankings, and tools available elsewhere for free, a FBG subscription no longer adds to my chances of winning a league. Literally the only reason I would consider paying for a sub would be to participate in the contests, which are few and far between these days.
Last season was my last subscription. Now that I can find aggregated data on expert rankings, paying $10 here seems ridiculous...much less $40. I think FBG is losing subs and therefore raising prices so that the total revenue doesn't dip as much. That's a very slippery slope and a great way to tank the entire business model.
The glory days are behind us, unfortunately. Just my two cents.