I understood your analogy, I just was pointing out that those entities would gobble up a DKNG if it were a beer, like they have in the last 10 years taking over smaller craft brewers at nice premiums. It's good to be the king, no double pun intended there.
I'm still not clear on what DKGN can offer me as a user that other gambling sites cannot. For some reason, the state of Oregon has banned residents from using DKNG and FanDuel, so even though I made a deposit into DKGN back in Sept to join some fun DFS contests with buddies, I can't play. DKNG and the state of Oregon fought over Oregon's legalized sports gambling app and when a deal couldn't be reached, DKNG said "F You, hippies" and closed up shop to us. Didn't prevent them from taking my deposit, which is a hell of a note. So even though I liked playing the PGA contests on FanDuel for several years, I can't play them anymore either, which sucks.
So again, I'm not crystal clear on what DKNG can offer me (assuming I was able to use them) that an MGM or Ceasers won't offer me on a mobile. You mention freebies - who is in a better position to offer the freebies, the cashed up big whales or the outfit running on marketing and a hope that one day they will turn a profit?