19% rake on the classic games...they should be rolling in the dough. I wouldn't mind growth spending, but I suspect it's lavish luxury box spends for the top employees in the name of advertising.
This post is a general discussion on DKNG, not you, except for the bolded. Thanks.
Do you really "suspect" money is going to top employees for boxes (and hookers and whatnot, lol), then that would legit concern me. That gives me serious pause, a culture like that. They
are a young company and I wouldn't be surprised I guess, but where'd you get that? Is it just a hunch?
The rake (19%) on "classic games" does not concern me in the least, we're not trying to keep doors open here. They are branding like crazy and I don't mind it, I'm long term. And when you've got the 5th biggest economy in the world on deck (Cali), I'll roll those dice. They, along with other states, could use some extra scratch about now. Texas. Florida. Etc. We're talking economies bigger than countries. I can wait for it to be about EPS -- the more important part is who ends up Budweiser and Coors in this new space.
Unless this is a trading conversation, in which case those are two different topics, the branding is the biggest battle, imo, not EPS, not now. The winners will have plenty of that. And yes, you do need gorilla marketing, or whatever it's called nowadays, to get in consumer's heads. When someone pulls out their phone -- for a bet on 4th and goal -- that advertising does matter, like it or not.
Seeing a baseball game with the DRAFTKINGS logo for 3 hours up on the Green Monster or behind the plate, it can bug. The first Wrigley BUDWEISER was sad. But that dinosaur Flo from Progressive is still kicking is she not? Why? Because that #### works, like it or not, and that's why they keep blasting their name all over the place. Doesn't matter if it's Flo or Giselle, they just want to reach mindless drunks who are ready to throw money at a Tom Brady's TD or Lebron James' next 3-pointer. The time is here, it just may take awhile to figure out who wins. But in either case, the time to eke out profits is not now.
What do you want DK to do, play it safe all of a sudden and start nickel and diming for short term profits? I'd rather buy a condo in Del Boca Vista and some bond fund and call it quits.
Look, Budweiser always wins. So does Coors. And so do Coke and Pepsi. If DKNG end up either in the mobile sports gaming world, good night. At 24 bucks, I can wait for it.