I'll add a comment without reading all the discussion that has happened...apologies if I'm missing the point or beating dead horses.
I've been a site visitor for as long as I can remember. While I've only met a few folks IRL, this board is my "online home," to some extent. Even my wife has grown to understand and sometimes says, "Ask the guys on your football board." I started paying for the premium content maybe 10 years ago or so (can't remember exactly). My key selling points were the draft dominator (best draft tool I've ever found) and various articles as well as the real-time e-mail updates (my league was no-waivers at one point). With these tools, I used to dominate my league - top 3 regular season almost every year, playoffs were a crap-shoot, but I had my share.
I stopped subscribing after the price increase a few years ago. I think it was last year if I remember correctly. It was really a combination of things for me. 1) I'm "adulting" differently these days. When I started, I was in my early 20's - no kids. Fantasy was a big part of life. Now I'm in my 40's, two kids, wife, house and a job that has horrible workload spikes that coincide with draft time. I used to start researching for drafts months in advance. This year, it was about 5 hours prior to my drafts. I used to follow along with my online draft in the Draft Dominator to make sure I had the best value-based pick. Now I run out to work on dinner between picks. 2) Content shifted more towards things I didn't do. I don't do DFS at all. Don't even know how they work. The DFS content has zero value to me. 3) Lastly and most relevantly to JB most likely - the price increase was, in my eyes, too much all at once. I wouldn't call my self price-sensitive, but I'm price increase sensitive. It wasn't so much the amount of the subscription as it was the increase year-over-year. If we had gotten 10% price increases for 5 years, compounding to where we landed in 2019, I'd probably have been fine with it. It was the all-at-once jump. Same thing happened with a local restaurant. We used to do carry-out 2-3x a month from there. They jacked their prices up over 25% overnight. Left such a bad taste in my mouth that I stopped going altogether. I'm in finance and work with Price/Volume analysis all the time. Looking at the results of the survey, if I exclude the folks who never subscribed, 1/4 of the folks on here used to subscribe and don't any more. As long as the price increase earned on the folks who stayed made up for the 1/4 of volume lost, It was the right move for the site as a business. I can't fault anyone for trying to profit, so I get it. I'm just a casualty of the price increase. Others make up my lost volume. I'll still come here. I'll still read whatever I can for free as I still think it's the best fantasy site on the web.