Curious what you guys think of this snip below. Also can you think of any players that were drafted for sales like the writer suggests the Jags should have with Tebow? Consequently, how'd it work out for that team?
http://blogs.forbes.com/sportsmoney/2010/0...e-tebow-effect/
Plenty of people didn't think the Jaguars should waste their first round pick on Tim Tebow, who has some question marks when it comes to his ability at the professional level. However, I believe they made a huge mistake in not capitalizing on the Tim Tebow Effect, both in terms of what he brings to the field and what he can do for business. It's not a waste when you pick a beloved hometown kid who is a naturally gifted athlete, and who is guaranteed to increase ticket and merchandise sales immediately. It's especially a mistake when you look at the Jaguars situation in Jacksonville and who they did take in the first round. What were they thinking?
Tim Tebow already owns two NFL records: best rookie jersey sales ever (since the league began keeping track in 2006) and best jersey sales for the month of April on NFL.com. According to NFL.com, thirty percent of the orders came from Florida (and at least one came from yours truly, in Georgia). Let's review that again...Tim Tebow's Denver Broncos jersey was the highest grossing rookie jersey of all time and thirty percent of the orders came from Florida. Think those folks would have become Jaguars fans? Maybe go to some home games and buy some more merchandise? Gee, I wonder.
ESPN recently started a Tebow Watch page, a entire section of their website dedicated to following Tim Tebow. All of this, folks, is the Tim Tebow Effect. Now the Denver Broncos hope he has the same impact on the field and on his teammates that he did at Florida, but even if he doesn't, I guarantee you they won't regret drafting him. The Jaguars? Perhaps they'll finally see the error of their ways when the September 12th home game against the Broncos sells out and the stands are full of fans in Denver Broncos jerseys with Tebow's name emblazoned on the back.
*****
http://blogs.forbes.com/sportsmoney/2010/0...e-tebow-effect/
Plenty of people didn't think the Jaguars should waste their first round pick on Tim Tebow, who has some question marks when it comes to his ability at the professional level. However, I believe they made a huge mistake in not capitalizing on the Tim Tebow Effect, both in terms of what he brings to the field and what he can do for business. It's not a waste when you pick a beloved hometown kid who is a naturally gifted athlete, and who is guaranteed to increase ticket and merchandise sales immediately. It's especially a mistake when you look at the Jaguars situation in Jacksonville and who they did take in the first round. What were they thinking?
Tim Tebow already owns two NFL records: best rookie jersey sales ever (since the league began keeping track in 2006) and best jersey sales for the month of April on NFL.com. According to NFL.com, thirty percent of the orders came from Florida (and at least one came from yours truly, in Georgia). Let's review that again...Tim Tebow's Denver Broncos jersey was the highest grossing rookie jersey of all time and thirty percent of the orders came from Florida. Think those folks would have become Jaguars fans? Maybe go to some home games and buy some more merchandise? Gee, I wonder.
ESPN recently started a Tebow Watch page, a entire section of their website dedicated to following Tim Tebow. All of this, folks, is the Tim Tebow Effect. Now the Denver Broncos hope he has the same impact on the field and on his teammates that he did at Florida, but even if he doesn't, I guarantee you they won't regret drafting him. The Jaguars? Perhaps they'll finally see the error of their ways when the September 12th home game against the Broncos sells out and the stands are full of fans in Denver Broncos jerseys with Tebow's name emblazoned on the back.
*****