Joe Bryant said:
Syncing is SO easy and amazing
Setting up your plan/service is SO easy and amazing
This whole iphone thing has been worth it just for stuff like this.

J
Thought about this for a minute. One's words above I think sum up pretty much exactly what I'm talking about here.
He is thrilled and amazed about the process of activating his phone.
Think about that.
I've had probably a half dozen cell phones over the years. The set up and activation process for every one of them has been:
"Thank you Mr. Bryant. Here is your phone all set up and activated."
It's the same way for all of you.
But apple is so much the jack daddy, that they can push this process (which obviously is not totally smooth for some) to the end user. And not just that, they can push it to the end user
AND the end user will rave about it.
I

to Apple for that kind of control.
I can see Jobs and Bill Gates playing backgammon last year.
Gates: How are they going to activate the phone?
Jobs: I'm going to make them activate themselves online.
Gates: Yeah right.
Jobs: I bet you a million dollars that not only can I make them do it. They will LIKE doing it.
Gates: You suck.
Job: You suck. But you know I rule these guys.
Gates: I know...
Apple is reaching heights here few companies have ever seen. I love watching it.J