What's new
Fantasy Football - Footballguys Forums

This is a sample guest message. Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

The final nail in a once proud brand (1 Viewer)

BowieMercs

BowieMercs

Footballguy
Dear BowieMercs, 

I'm writing to let you know some exciting news about Craftsman that will enable us to put even more hardworking tools in the hands of makers everywhere. On January 5, Sears Holdings announced that it will sell the Craftsman brand to Stanley Black & Decker. 

Craftsman is and has been an important part of the Sears family for ninety years. And that’s not going to change. The research and development team at Sears and Craftsman will continue to develop new innovations that will be available exclusively at Sears and Kmart stores and online. However, as part of this transaction, Stanley Black & Decker will gain the rights to develop, manufacture and sell Craftsman-branded products outside of Sears and Kmart, which will make Craftsman products more broadly available in the USA and internationally. 

Craftsman remains committed to maintaining the very best aspects of the Craftsman brand. You'll still find the most high quality tools available at the best value, along with our exclusive lifetime warranty on Craftsman hand tools, which has been a hallmark of the brand for generations. 

Sears will continue to have the most extensive range of Craftsman tools and lawn and garden products, along with the same trusted service you rely on. In addition to being sold primarily at Sears and Kmart, Craftsman will soon be available at other retailers nationwide.

Your membership in Craftsman Club will not change and we will continue to provide you with exclusive offers, tips and information to help you with all your projects.

Thank you for your membership and loyalty to Craftsman. We look forward to supporting makers everywhere and providing you with the tools you need for many more years to come. 

Sincerely,
Tom Park
President Kenmore, Craftsman, DieHard

(to be fair, Craftsman tools quality has been in the toilet for quite some time)

 
Last edited by a moderator:
Not surprised. Sears and Kmart are terrible stores. Surprised they lasted this long to be honest. Glad to see folks will still be able to get the quality tools though. 

 
When I was in middle school and high school, all the little preppy dip####s wore OP shirts. You could only buy their stuff in surf/skate shops and higher end stores. Now it's a WalMart brand.

 
Wait, so do I still have a lifetime guarantee on my ratchets and screwdrivers, or what?

 
Cjw_55106 said:
Not surprised. Sears and Kmart are terrible stores. Surprised they lasted this long to be honest. Glad to see folks will still be able to get the quality tools though. 
Click to expand...
They are just buying they name.  I'd bet Craftsman products will built at the same factory as the Black and Decker.  I'd be curious if the quality remains. 

 
Craftsman is fine for most home users...   Snap-on is light years better for professionals.. And yes, costs 12X more...

 
Johnny Bing said:
They are just buying they name.  I'd bet Craftsman products will built at the same factory as the Black and Decker.  I'd be curious if the quality remains. 
Click to expand...
The research and development team at Sears and Craftsman will continue to develop new innovations that will be available exclusively at Sears and Kmart stores and online. However, as part of this transaction, Stanley Black & Decker will gain the rights to develop, manufacture and sell Craftsman-branded products outside of Sears and Kmart, which will make Craftsman products more broadly available in the USA and internationally. 

This REALLY means 2 classes of Craftsman... Sears Craftsman & Stanley/B&D Craftsman. Sort of like retail Levis and the ones you get at Walmart. Same name. Different product.

 
BowieMercs said:
The research and development team at Sears and Craftsman will continue to develop new innovations that will be available exclusively at Sears and Kmart stores and online. However, as part of this transaction, Stanley Black & Decker will gain the rights to develop, manufacture and sell Craftsman-branded products outside of Sears and Kmart, which will make Craftsman products more broadly available in the USA and internationally. 

This REALLY means 2 classes of Craftsman... Sears Craftsman & Stanley/B&D Craftsman. Sort of like retail Levis and the ones you get at Walmart. Same name. Different product.
Click to expand...
Wait a second.  I wear Levis.  Which one does Amazon sell?

 
Cjw_55106 said:
Not surprised. Sears and Kmart are terrible stores. Surprised they lasted this long to be honest. Glad to see folks will still be able to get the quality tools though. 
Click to expand...
Haven't been quality tools in a long time.

 
playin4beer said:
Craftsman is fine for most home users...   Snap-on is light years better for professionals.. And yes, costs 12X more...
Click to expand...
My brother-in-law has his own truck and makes a fortune. 

 
McGarnicle said:
When I was in middle school and high school, all the little preppy dip####s wore OP shirts. You could only buy their stuff in surf/skate shops and higher end stores. Now it's a WalMart brand.
Click to expand...
Around 94 I worked for a men's clothing retailer called Structure. Was the preppy clothes of the day.  After a few years they merged with the woman's side and just went as the current day "Express."

flast forward a few years ago and I'm cutting though the sears at my mall and I see a whole big display of Structure clothes   I was like HFS, those sweaters must have been 15 years old   I can only imagine what they bought them wholesalefkr and where in gods name were they storing them?

 
Last edited by a moderator:
Craftsman power equipment sucks.

Also, I don't understand "exclusively at Sears and Kmart stores".  Craftsman has been at my local Ace for years.

 
Craftsman everything sucks.  Sears is worse.  Lifetime guarantee on an open end wrench?  No thanks,  I'd prefer one that didn't break in the first place and send my fist flying into my face immediately after said breakage. 

 
For the brand, I'm sure it can't hurt too much. The brand has already been destroyed. Stanley might even improve the brand. They already have the bottom shelf of tools covered with Stanley, B&D, and slighly up with Porter Cable. Maybe they try to position Craftsman between PC and DeWalt?

Sears is such an interesting case. In an alternate universe, they might've turned the might Sears Catalogue into Amazon.com, but that obviously didn't happen. 

Sears still has one of those little neighborhood stores or whatever (opened after the big one closed a few years ago). Funny thing is that it shares a building with one other store...Harbor Freight. It's simply a matter of when, not if, the Sears won't be there as I walk into Harbor Freight. They are selling Harbor Freight quality tools at 4X the price.

 
Last edited by a moderator:
Seems like they got almost no value for the name from B&D on this. This trainwreck in process is like watching Circuit City going down again.

 
Misread the title and was wondering which 80s band was falling apart. This is more disappointing. 

 
FWIW, Sears' only value for some time has been its land holdings. Prime space in retail locations and many in areas that are well suited for redevelopment of far more dense, mixed use development (a far higher and better use than a one story sprawling store with a basement surrounded by acres of parking lots).

Within the last couple of years, Sears 'sold off' their real estate to an affiliated land holding and development company. Sears proper now leases many of its locations from the affiliate to which they 'sold' - you'll see a rapidly accelerating process of closure and new tenanting, repositioning of sears locations and my vies is a decent amount of redevelopment on appropriately located sears locations over the coming years.

 
Last edited by a moderator:
Koya said:
FWIW, Sears' only value for some time has been its land holdings. Prime space in retail locations and many in areas that are well suited for redevelopment of far more dense, mixed use development (a far higher and better use than a one story sprawling store with a basement surrounded by acres of parking lots).

Within the last couple of years, Sears 'sold off' their real estate to an affiliated land holding and development company. Sears proper now leases many of its locations from the affiliate to which they 'sold' - you'll see a rapidly accelerating process of closure and new tenanting, repositioning of sears locations and my vies is a decent amount of redevelopment on appropriately located sears locations over the coming years.
Click to expand...
Still time to short their stock?

 
You must log in or register to reply here.

Similar threads

Joe Bryant
Big Idea And A Brand New Footballguys Tool - The Assistant Coach
Replies
4
Views
269
Mr.Pack
Mr.Pack
JAA
For the remote work, WFH, folks - share your office items here
Replies
39
Views
2K
Kanil
Kanil
Ministry of Pain
Caitlin Clark vs Angel Reese - "Burning Heart" in the Desert
4 5 6
Replies
287
Views
8K
JohnnyU
JohnnyU

Users who are viewing this thread

Total: 1 (members: 0, guests: 1)
Back
Top