bostonfred
Footballguy
The findings appear to be: People who consume a lot of music consume more of it.An interesting article about this:
Compared to music buyers, music sharers (pirates) are…
* 31% more likely to buy single tracks online.
* 33% more likely to buy music albums online.
* 100% more likely to pay for music subscription services.
* 60% more likely to pay for music on mobile phone.
These figures (as reported by the music industry) clearly show that file-sharers buy more digital music than the average music buyer. In fact, the group that makes up the music buyers category actually includes the buying file-sharers, so the difference between music sharers and non-sharing music buyers would be even more pronounced.
How can this be true and why was there no mention of this in the Digital Music Report? They must be spending less on digital music then, right? But again, this is not the case at all. On average, file-sharers actually spend more than non-sharing music buyers. At least that’s what Mark Mulligan, Vice President and Research Director at Forrester Research who conducted the study for IFPI told us.
Many people who consume a lot of music steal music.
Even though they steal music, they still buy more music than people who don't consume as much music.
Let's try this logic to defend stealing in another industry.
I eat more candy than you do
I steal candy
Even though I steal candy, I still buy more candy than you do
Therefore, I'm not stealing.
Odds are these people have friends who DL music illegally and are listening to new music first. The
then tell their friends about the new music. The n00b music listeners probably just got an iPod and DL everything with iTunes. So essentially, the pirates are doing most of the promoting for the entertainment industry by word of mouth. Word of mouth has to be the most effective and efficient way of marketing.
