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After shutting down early, TurfWar has yet to make good on a promise to its fantasy players and pay out the winnings for all of the weeks it ran its game. No one seems to be able to reach Jeff Pester and his team these days (myself included). Consequently, a number of paying fantasy customers are left waiting for checks that probably won't appear.
Almost like a three card monte game found on any reputable street corner, TurfWar initially launched during Week 4 of the fantasy football season offering $25,000 a week in total prizes and let players play for free. They even paid their winners right away. But once the season continued, and players were putting their own money in, receiving a payout was as hard as finding that red Ace again. After receiving a handful of emails from frustrated players, I did some digging and found out some not-so-great details about TurfWar:
Technology Issues The site technology was flawed. Initially, TurfWar could not accept credit card payments, and the site suffered serious bugs once put to use by many users. Then, the technology team walked out in the middle of the season due to the site issues, and the site's overall lack of success. As an example of its technology problems, even though the main TurfWar site is shut down, users can still access their information via the original demo site, as seen below.
www.turfwar.com demo.turfwar.com
Cash Was Sparse According to the Minneapolis-St. Paul Business Journal, TurfWar started with about $100K in seed money. But after a few weeks of payouts, the money disappeared. Fantasy players since Week 8 and beyond are still waiting on their payouts. Players I spoke with all filled out the required payout paperwork, sometimes twice, sent it in, and, have not heard back from TurfWar.
Let's step back for a moment and do the math: $25,000 in prizes at
$5 or $10 an entry, that's a minimum of 5,000 entry credits per week. But, once you account for credit card processing, referral credits, and win credits from previous weeks, Turfwar probably needed around 6,000-6,500 entries to get 5,000 paying entries. Remember, this is just to cover the prize costs. This does not include paying employees or other expenses at that point. As a data point, after Week 11, while the site was growing and did have thousands of entries, it was nowhere near the 5,000 paying entries required to cover entry costs. It is not too much of an assumption to realize TurfWar was hemorrhaging money, which is the probably the real reason behind the early shutdown.
What's left to be done? I know of at least one fantasy player that put in a compliant with the Better Business Bureau. TurfWar's parent company is Game Day Interactive, and is based in Minneapolis, Minnesota. The more complaints it receives, the better the chance of something happening.
Earlier, I endorsed this site because I thought it was a fun game to play. Unfortunately, TurfWar didn't have the resources to back up its plan, making myself and others in the fantasy community look bad. So, what's to be learned here? Unfortunately, fantasy players must be wary of new game sites. If a site is a member of the FSTA or FSA, it's a start, but no guarantee that a site will deliver on its promises. It's still buyer beware. Clearly, starting a fantasy game, and getting thousands of people to play week-in, week-out is a lot harder than it seems.