Saw a billboard that said something along the lines of After the Ice melts, The disease remains. Please continue to support ALS.
I am not sure what I think about that. I understand that they don't want to be viewed as a fad and it is a serious disease. On the other hand, I don't really like that they are spending money on billboards already. That seems like a bad use of the massive cash infusion they just got. They were a relatively small charity and they will likely receive 100 years worth of donations this year. They should be viewing this as their shot for a cure, not their shot at becoming a well known and well supported charity. Increase awareness by having a research breakthrough, not by becoming Komen.