In November of 2013, Phenoms hired a web development company to develop a full fantasy league hosting platform. This software development would eliminate the need for Phenoms to use Myfantasyleague, Fantrax, and ESPN to handle drafts, auctions, and league management. The idea was to deliver an excellent web experience. The developer's estimate for the project was $200,000, an amount affordable to Phenoms, and was to be completed prior to 2014's football season. So far, the project has exceeded $630,000 in development costs, and is still not complete (despite being several months behind schedule).