Couple great "elite" invite events this week. Tonight, a free dinner at
Tanoor Mediterranian Grill with drinks included. Tomorrow night the GF will be going with 4 guests ladies to a local massage place for free finger foods, wine, massages, and live music.
I guess that answers my earlier question. Of the four reviews from elite members since the event at Tannoor, only one (Matt S) made it clear that he was there for a yelp elite event, and even then your average reader wouldn't necessarily know that it was free.
Sorry missed that... there's no formal mention of leaving reviews at the events. We are asked to leave reviews at the special event page as the coordinator's supervisor uses that to gauge feedback from the folks who attend.
Yep, they never ask for reviews of the business, but it's pretty much understood that is how the business gains lots of unfiltered 4-5 star reviews. Free food and a fun atmosphere generally leads yelpers to post favorable write-ups. I've done this many times myself.
Instead of spending money on traditional or digital marketing, the business's management will contact the local yelp community manager to set up an event for publicity.