Nothing to do with rotation. I’ve posted it as an example a few times recently, but I think what I read was that the illegal weed business hasn’t gone anywhere. Supposedly you can get better weed cheaper through the same channels so the addressable market that analysts predicted hasn’t materialized. Also, prices and supply are way too high.
This is from a year ago:
https://www.forbes.com/sites/stephenmcbride1/2019/08/30/the-reason-pot-stocks-will-never-recover/#12c2fb4b7030
This was one I could find about price pressure due to cheaper legal and illegal competition:
https://www.investors.com/news/marijuana-stocks-good-buy/
It’s never good to face pricing pressure. One reason why many stocks succeed in a huge way is being able to set their price. If Netflix raised their price 50%, would they see a revenue increase? Yes. There’s way more than 70% of their user base that would pay that price increase that it would make up for the small percent they lose who couldn’t afford it. It’s an extreme example but investing in companies that have to lower prices to compete is not good investing. Maybe they can come back but it might only be specific companies not the whole industry.