I wouldn't expect more of the same going forward. As I mentioned, Jordan Reed is on pace to match or exceed the best marks for r/g and ypg by a rookie TE since 1980. He's basically performing at a Jeremy Shockey pace right now. I know that TE production is up across the entire league, but this is still a ridiculously high level of production for a rookie TE.
With that said, I do think 40 yards per game is a pretty achievable figure going forward. If you took his RoS numbers and pro-rated them to 16 games, I'd expect them to be about the equivalent to a 60/640/6 type season. Solid starter, not a huge difference-maker.
You know I love you SSOG, but have some issues with your take.
He isnt just a "TE". He is as much a WR once the ball is snapped. Particularly for Washington.
He is literally the lightest TE in the fantasy top 35 of TEs.
- 25 = 33% (38 yards/6 targets)
- 29 = 48% (18 yards/3 targets)
- 30 = 39% (50 yards/6targets)
- Inactive
- Bye Date
- 55 = 71% (58 yards/6targets)
00 =000 (134 yards/9 targets)
>>> Removing his best game >>> 164 yards in 4 games played is 41 yards per contest and playing only 47.75% of the snaps. Now if he plays 80% of the snaps? Think about that. You said 40 ypg?
To me it would seem very odd for his play to increase (which it is) and his targets (and thus opportunities) to decrease below what he did in limited play time.
I'm guessing a big part of why rookie TEs have a history of struggling offensively is that they have to worry about developing their blocking game in addition to working on their receiving assignments. Reed apparently doesn't have to worry about the blocking game at all, just like Aaron Hernandez didn't. So I can see Reed having a very successful rookie campaign just like Aaron Hernandez did,
especially considering Reed is on pace for a lot more targets than Hernandez got in his rookie season.
As a rookie, Aaron Hernandez averaged... 3.2 receptions and 40.2 yards per game. Pretty much bang-on what I was predicting for Reed going forward.
Also, it wasn't a case of Hernandez getting better as the season went on. Through 5 games, Hernandez had 22 receptions for 301 yards (Reed, by comparison, has 26 for 298). The rest of the way, Hernandez averaged 2.5 receptions for 29 yards.
I bolded a non-trivial statement from my last post. Hernandez was targeted 64 times in his rookie season; Jordan Reed would have to average under 3.5 targets a game for the rest of the season to finish the year with that few targets. Barring some type of injury, I don't see that being a likely scenario, particularly considering Reed has gotten 6 or more targets in 4 of 5 games he's played and his snap count has been on the rise since the season started, albeit unevenly.
I'm all for the predictive power of historical norms, but when dealing with a player who is a TE in name only, like Jordan Reed is, which is something that's really only started to happen in very recent times, I think it's incongruous to compare Reed to past TEs and I'd even say it may be more appropriate to compare him to past WRs. So although the comparison to Hernandez works great, he's really just about the only 'TE' I can think of who played the kind of role that Reed is currently playing in his respective rookie season, which obviously isn't much of a sample size to be making historical comparisons.
You raise a lot of good points which are inarguably true. The problem is that, for any given player, there are always reasons why they will be the one to completely defy history. With the benefit of hindsight, it's easy to see why those reasons were wrong or misleading. Defying history is hard, even for "TEs-in-name-only" like Reed.
At the end of the day, there are a whole range of possibilities surrounding Jordan Reed. He could go for 70 yards a game from here on out and finish the season with 1,000 yards. He could get injured tomorrow and finish the season with 300 yards. He could finish anywhere in between. Some of these outcomes are more likely than some of the others, but once you weight and average them all, I think my current projection (season-ending stat line of around 64 receptions and 710 yards) is extremely reasonable. We're talking season-ending numbers in the Owen Daniels, Jermaine Gresham, Dennis Pitta range (despite missing a game!) Even if you think the "TE" part of "Rookie TE" doesn't mean much, surely the "rookie" part still does.
I've also found that it's very dangerous projecting players after a huge "breakout" game. I think people overrate the predictive power of a big game. Right now, Reed is on pace for 78/890, but no player's pace is ever higher than it is after his career game. That's going to regress some. Jordan Reed is the 41st rookie since 1995 to go over 130 receiving yards in a game. Here are the most recent (not counting Reed and Terrance Williams, whose games came this year), along with their totals in their big game, and their per-game stats excluding their big game.
Justin Blackmon - 7/236, 3.8/41.9 per game
Michael Floyd - 8/166, 2.5/26.4 per game
Denarius Moore - 5/146, 2.3/39.3 per game
Torrey Smith - 5/152, 3.8/45.9 per game
Greg Little - 5/131, 3.7/37.9 per game
Jahvid Best - 9/154, injured
Jordan Shipley - 6/131, 3.3/33.5 per game
Jacoby Ford - 6/148, 1.3/21.5 per game
Mohammad Massaquoi - 8/148, 1.7/31.8 per game
Jeremy Maclin - 6/142, 3.6/45.1 per game
Donnie Avery - 6/163, 3.4/36.5 per game
Eddie Royal - 9/146, 5.9/59.6 per game
Eddie Royal - 6/164, 6.1/58.3 per game (he did it twice)
Dwayne Bowe - 8/164, 4.1/55.4 per game
Anthony Gonzalez - 6/134, 2.6/36.9 per game
I got bored of going back after that. The next entry would have been Colston, who would have obviously blown away the pack (he had three 130+ yard games), and the remaining rookies were Reggie Bush, Hank Baskett, Roy Williams, Michael Clayton (twice), Boldin, Boerigter, Antonio Bryant, Rod Gardner (joins Boldin, Blackmon, and Eddie Kennison as the only rookies in the sample with a 200 yard game), Coles, Kevin Johnson (twice), Marty Booker, Randy Moss (three times), Oronde Gadsden, and Eddie Kennison. Even comparing Reed to his rookie WR peers, it seems that 4/40 is a pretty fair projection going forward. Sometimes, a big game was an indicator that a rookie was the next Eddie Royal or Dwayne Bowe. Most of the time, it was an indication that he was the next Anthony Gonzalez or Torrey Smith.
Finally, coming at this from another angle, Jordan Reed's 6 targets per game rank 14th among TEs this year. His 10 yards per target is matched only by Jimmy Graham and Vernon Davis. WRs in the 10 ypt range include Desean Jackson, Torrey Smith, Eric Decker, Demaryius Thomas, Jordy Nelson, and Julio Jones- so, basically, either be the best deep threat in the league, play with the best quarterback in the league, or both. Reed's targets per game will likely increase, yes, but his efficiency per target is going to decrease at the same time.
Adding it all together, I think 40 yards per game from here on out is a very reasonable EV for Reed. He could easily exceed it (in fact, if we simulated the season 1,000 times, we should expect him to exceed it pretty frequently), and I know this is a hype thread, but that seems a very fair and reasonable target for us to peg our expectations.